by Angela Betasso | Feb 12, 2021 | Prime Time
One of the many things I love about our JDA experts—our Senior Marketing Consultants, Pat Norris and Tom Ray—is their continual drive for personal growth. Their ‘never settle,’ curious and open mindset. In the last 60 days, one item seemed to resonate with this group...
by John Hillary | Jan 14, 2021 | Prime Time
Have you heard this one before? The client asks an account executive a simple question. “Do you sell digital products?” The AE emphatically answers, “Yes, we do,” and continues by reeling off a long list of options. The problem is … all the client wanted was a simple...
by Jim Stoos | Jan 14, 2021 | Prime Time
One of the first New Year’s resolutions we would advise AEs to enact is to get back in touch with those they couldn’t meet with in the latter half of 2020. What we’ve found is that a surprising number of clients who said “no” in the early stages of COVID are saying...
by Angela Betasso | Dec 8, 2020 | Prime Time
Creating and sharing stack ranking boards, and ranking grids, can be powerful tools for sales teams. Whether the tracking is shared on creative posterboards and hand-drawn thermometers or through concise excel grids and company leaderboards… the key is sharing them...
by Tom Ray | Nov 22, 2020 | Prime Time
Obsession by Calvin Klein—hands down. While at home working, I received an invitation from one of our partner stations to join a Zoom presentation for a new advertiser. It was a big prospect, and the presentation was in 90 minutes. The invite was unexpected, and I was...
