Team JDA.media

Our staff provides customized media-specific programs and tools that uniquely increase your revenue and make sales teams more effective. The following team members are here to support you in every way possible. Feel free to reach out.

Angela Betasso

Thomas Ray

EVP, Training & Development

tom@JDA.media

Patrick Norris

EVP, Automotive Expert

pat@JDA.media

Jim Stoos

SVP, Revenue Drives

jstoos@JDA.media

John Hillary

K.C. Fox

Director OnDemand

kc@JDA.media

Brittany Tomjanovich

Matt Snelson

Media Manager

matt@JDA.media

Julie Martinez

Client Relations

julie@JDA.media

JDA.media Senior Marketing Consultants

Our team works one-on-one with business owners across the country to develop specific marketing strategies that deliver advertising IMPACT and RESULTS. Our successful Senior Marketing Consultants bring years of sales and marketing expertise to help your business grow.

Billie Adkins

Senior Marketing Consultant

billie@JDA.media

Holly Allen

Senior Marketing Consultant

holly@JDA.media

Margie Chilson

Senior Marketing Consultant

margie@JDA.media

Kathrine Glass

Senior Marketing Consultant

kglass@JDA.media

Ken Marks

Senior Marketing Consultant

kmarks@JDA.media

Meet Founder Jim Doyle

“For nearly 50 years, Jim has been an essential fixture in the local media business. In fact, he says he considers himself ‘the luckiest man on the planet,’ for the opportunity to combine two of his greatest passions—media and sales—into such a successful career.  During his career, Jim led sales teams, developed businesses, and wrote an admired series of books, all while helping thousands of local companies reach their goals. With the help of a dedicated staff of professionals, Jim led Jim Doyle & Associates – now JDA.media – to become recognized as the most respected sales consulting and revenue development firm in the television and digital media business.  When I took the reins from him in January 2020, I knew it was a special company, in no small part due to his immense legacy for innovation and dedication to excellence, which continues to this day.”

-Angela Betasso, JDA.media President and CEO

Feel free to reach out anytime.

JDA.media
7711 Holiday Drive
Sarasota, FL  34231

Not sure who to contact? Send your message here:

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Ken Marks is a Senior Marketing Consultant for JDA.media.

Ken’s media experience spans 27 years in marketing, sales, and sales management. Working closely with hundreds of small and mid-sized business owners, he’s helped them navigate and leverage the ever-changing media landscape of television, radio, digital and streaming.

Ken started his career in radio advertising in Central Florida. A successful seller and General Sales Manager of several Cox Radio stations, he was recruited across the street by Gross Communications where he eventually became the VP/GM of the company’s radio, print, and digital divisions.

Prior to joining JDA.media, Ken spent nine years as a marketing consultant with the Hearst Corporation at WESH 2 NBC and Hearst Digital in Central Florida.  While there he earned the company’s prestigious Eagle award three times(!), given to the most valuable marketing consultant in each Hearst market annually.

Marks grew up in St. Louis, Missouri and graduated from Missouri State University.  He played professional racquetball briefly after college, then began his media career.  He and his wife, Jennifer, owned a retail franchise called “Once Upon a Child”, which they sold in 2018.  They also currently own and manage several short and long-term rental properties.

Ken and Jennifer reside in Orlando, Florida and have three children, two boys (a Senior at the US Naval Academy and a Senior at Cornerstone High School), and an amazing eleven-year-old girl in the fifth grade. When not working Ken loves to spend time with his family, boat and fish on Lake Conway, play guitar, piano, and golf.

Brittany Tomjanovich is the Director of Operations at JDA.media.

Brittany has a passion for data and details. That passion, coupled with her healthy respect for broadcast and digital’s powerful marketing platforms, has led to a fun and growing career in media.

In January 2011, Brittany joined Madison’s ABC affiliate, WKOW, as a sales assistant.  Immersing herself quickly into the sales process and organizational flow, she thrived and by the time she moved into a corporate role, she had supported local sales, national sales, and the programming department reporting directly to the station’s General Manager.

As the Broadcast Group Sales Coordinator at Quincy Media Inc., her role consisted of training and supporting the sales support staff in Quincy’s 16 markets.  She also handled communication and reports for the company’s VP of Sales.

Brittany is a quirky, creative, introverted-extrovert, focused on solving problems and dedicated to producing high-quality results.

Brittany is a graduate of The University of Wisconsin – Madison (On Wisconsin!), and currently lives in Blue Mounds, WI with her husband, Tyler, and two children, Hailey and Mason.

When she’s not behind her computer, you can find her spending time outdoors with her family.  She enjoys camping, kayaking, fishing, crafting and growing food in their backyard garden.

 

 

 

Kathrine Glass is a JDA.media Senior Marketing Consultant.

Kathrine Glass, PMP, ACC has been inspiring individuals and leading teams for over 25 years with her “we can make it happen” attitude. She is a successful entrepreneur, sales and marketing expert, Project Management Institute certified Project Management Professional, and International Coaching Federation certified coach.

Kathrine is an idea person with the resourcefulness and grit to get things done. For much of her career, she has worked on behalf of local broadcast stations to develop campaigns and sponsorships for clients of all sizes. Having served in production, marketing, sales, events, and syndication, she has a unique perspective that stations and clients welcome. In addition, she has worked side by side with sellers across the country, helping them create new revenue streams by identifying non-traditional marketing decision-makers.

She started her career producing commercials, music videos, and corporate films. And was soon recruited by The Dallas Morning News, an A.H. Belo newspaper, to run a multi-million-dollar advertising budget.

After fine-tuning her marketing chops, she moved to oversee business development, equipping sellers with tools and ideas to secure incremental local and regional advertising dollars. It was in this role Kathrine had the ability to employ all platforms in Dallas-Ft. Worth owned by Belo with new advertisers ... from local broadcast (television) to cable to digital platforms including extension products like weather.com and cars.com.

In 2005, she founded C&S Creative Solutions, Inc., an innovative project management and marketing firm and one of her first clients was WFAA-TV, the Dallas ABC affiliate. Since then, Kathrine has worked with a myriad of local broadcast stations across the country, both television and radio, in the generation of new and incremental revenue on all their platforms. Joining JDA.media was a natural fit for Kathrine, her station partners and their advertiser clients have embraced her collaborative style and results oriented thinking.

Kathrine is a graduate from St. Edward’s University in Austin, Texas, and received a Graduate Marketing Certificate from Southern Methodist University in Dallas, Texas. She is an avid dog lover and fosters pups in need. In addition, she and her husband are foodies and love to travel. They currently reside in Dallas, Texas.

 

 

 

 

Margie Chilson is a Senior Marketing Consultant for JDA.media.

Her vast experience includes nearly three decades in broadcast television and digital sales marketing, working in and with multiple markets and affiliations including Dallas-Fort Worth at WFAA, Denver at KUSA-KTVD, KMGH, KWGN, and as a team manager at Millennium Television Sales.

Margie’s years as a local seller were award-winning and inspiration for her jump to JDA.media. She exceeded new business and digital goals on a consistent basis at Belo Corp., Scripps, Tribune, and TEGNA Inc. stations. A true innovator, Margie pioneered job-sharing positions in Dallas and Denver, balancing hectic work schedules and family, paving the way for working parents with careers in media sales.

Margie is well known and respected for her diligence, drive, and new business results. Due to her years in the business as an account executive and sales leader, she knows the station environment well and can easily relate to local sellers as well as the most senior managers.

An alum of Oklahoma State University who graduated with Honors in Journalism Advertising, Margie boasts an outstanding track record of helping business owners strategically grow their revenue through broadcast, streaming and digital solutions.

Margie and her husband Tim have been married for 23 years. The couple and their two children live in Littleton, CO, a suburb of Denver. Their son, Ryan, attends the University of Colorado Boulder, and their daughter, Mary, is in high school.  In their spare time, the Chilsons enjoy travel, hiking in the picturesque Rocky Mountains, cooking, watching movies, and cheering on their kids in various sporting events.

 

 

 

 

 

 

About Jim Stoos

Jim Stoos is SVP, Revenue Drives at JDA.media.

For over 20 years, Jim has crafted successful marketing programs for hundreds of local businesses.

His expansive media experience includes delivering significant advertising results utilizing broadcast, digital, cable, and radio.

His specialty is helping small-to-medium-sized businesses address sales and marketing challenges while developing game-changing strategies with real-world creative solutions.

Prior to joining JDA.media, Jim held strategic management positions as Regional Vice President, General Manager, and Local Sales Manager at television and cable companies in the Midwest.

His leadership roles give him the opportunity to apply JDA.media principles in helping sellers and media marketers develop campaigns, combining broadcast and digital solutions, to positively impact local business owners’ success.

The media veteran’s skill set also includes web design, email marketing, audience extension and targeting using display or video, as well as OTT and Streaming platforms. This extensive digital background allowed him to launch a suite of digital solutions for an entire sales division.

He lives in Bettendorf, Iowa, with his sweetheart Stacy, and his two sons.

For years Jim has worked as a dedicated member of Iowa’s Big Brothers Big Sisters program. Jim was a multi-sport college athlete and today enjoys running in competitive track meets for “old guys”.

In his spare time Jim enjoys working out with his boys (both scholarship track athletes at St. Ambrose University in Davenport), camping and riding his horses.

 

 

 

 

 

 

 

holly allenHolly Allen is a JDA.media Senior Marketing Consultant.

With nearly 27-years in the industry, including over five years as President & General Manager of FOX23 and MY41 in Tulsa, OK, Holly has developed a deep expertise in many facets of media. However, her true passion is working directly with clients.

Her “no box” thinking and creative mind allow her to design effective marketing strategies that drive significant results for advertisers.

Holly believes the first step to helping a business grow is to “peel back the layers” to uncover their unique needs, goals, and opportunities.

Next, she formulates and executes a thorough, well-rounded marketing plan that exceeds their expectations.

She enjoys the brainstorming process and seeing clients get enthusiastic when her strategies bring their businesses to unprecedented levels of success.

Experts say the greatest predictor of success is past success, which rings especially true with Holly’s career. Starting as an effective ad agency rep, she quickly moved into broadcast sales and marketing.  Moving up through the sales ranks, Holly eventually became the President & General Manager of a pair of dominant broadcast television stations in Tulsa, OK.

Most recently she founded All-en Media, LLC, where she works with clients in various categories, including auto, banking, retail, and more.

A proud graduate of Oklahoma State University, she lives in Tulsa with her high school aged daughter Lila, while her son Henry attends the University of Michigan in Ann Arbor.

Holly enjoys long walks outdoors, visiting with family and friends, and volunteering her time to local causes whenever possible.

 

John Hillary is a Senior Vice President at JDA.media.

Since 2006, John has worked directly with thousands of small-to-medium-sized businesses, developing fully integrated, results-driven media marketing strategies that have consistently helped meet and exceed client goals.

John began his career with New Revenue Solutions (NRS) in Atlanta, GA. During his tenure with NRS, John consulted for 25 different media outlets in television, digital, radio, cable, and print, throughout the U.S. and Canada. As one of NRS Media’s lead consultants, John helped hundreds of local businesses grow through innovative and creative advertising campaigns.

Due to his success at helping businesses and stations drive revenue, he was recruited to join WCIU-TV in Chicago as an Account Executive. There, he worked with local, regional, and national businesses collaborating on innovative ways to make advertising messages resonate with customers in a large, competitive marketplace.

In 2017 John joined JDA.media as Senior Marketing Consultant, and in 2023 was promoted to Senior Vice President.

John’s energy, passion, creativity, and understanding of results-oriented marketing strategies have consistently made him a vital asset to clients and company colleagues in every phase of his career.

A native of Grand Rapids, Michigan, John graduated from the University of Michigan and remains an avid Wolverine fan.

John and his wife Katie reside in Roswell, GA and are proud parents of daughter Nora and son Henry.

 

Billie Adkins is a Senior Marketing Consultant for JDA.media.

She is an expert at crafting innovative, creative strategies that get dramatic results for advertisers.

Decision-makers appreciate Billie’s unique ability to ask the kind of provocative questions that lead to the development of distinct and effective TV and/or digital creative that gets viewers’ attention and drives consumer action.

Through her 25-plus years in media, Billie has developed an extensive professional portfolio with a depth of experience that includes a variety of management positions in sales, and important posts in news, production, station promotion, and market research.

As a General Sales Manager at WDTN, the NBC affiliate in Dayton, Ohio, she led a multimedia marketing team that specialized in achieving clients’ marketing and operational goals with a client-centric approach.

She embodies all aspects of the JDA.media philosophy recognizing that each business is unique, with its own challenges and opportunities. In order to build a results-driven advertising plan for clients, you must first understand the business and then formulate a strategy to make the company stand out from competitors.

Billie resides in Carlisle, Ohio with her husband and two children. When not traveling the country for JDA.media, helping business owners increase their sales, she enjoys family time, reading, and coaching soccer, often cheering for kids that need a special someone in the stands just for them.

 

 

 

 

Patrick Norris is EVP and our Automotive Expert at JDA.media.

Having previously been on “the other side of the table” as an auto group managing partner, Pat experienced the power of the JDA.media philosophy of concentration and marketing focus firsthand.  As a client of JDA.media, he grew his business by over 25% and reaped millions more in annual revenue.

Nowadays, he uses his hands-on experience with JDA strategies to help local businesses substantially grow their sales. Pat says it best: “I believed so much in the JDA.media marketing philosophy and saw the success it brought my businesses, that I joined the company.”

As the Managing Partner of the Norris Auto Group, Pat ran a collection of five retail, multi-brand automobile dealerships and a pair of motorsports stores. His 16-year success can be directly attributed to his ability to develop advertising strategies that cut through the “noise” and achieve results.

After his career in the retail automobile business, Pat joined the Market Access Group, a private equity firm, as the VP of Marketing and Sales. He worked alongside entrepreneurial business owners developing marketing plans, and installing successful sales practices for auto dealers, retailers, and a variety of small businesses. Pat understands the hard decisions a business owner makes in advertising spending and the need to see quantifiable results on investments.

Pat is an alumnus of Michigan State University where he earned a degree in marketing and business development. He is also a graduate of the General Motors School of Retail Management. Pat is the proud recipient of the 2004 Time Magazine Quality Dealer Award as well as numerous other civic recognitions for his community involvement and business leadership.

He lives in Sarasota and enjoys fishing, golf, motorcycle touring, skiing, boating, and spending quality time with his two daughters (one is a Doctor of Veterinary Medicine and the other is an MBA who works as a licensed dietician and nutritionist).

 

 

Tom Ray is JDA.media Executive Vice President, Training and Development.

A perennial favorite speaker at the National Association of Broadcasters conferences and at various programs and seminars, he is often introduced as “the premier television sales trainer in the country.”

Tom brings more than 35 years of local media experience to your team. From radio, television, cable and streaming video, to five years in Internet marketing and development, Tom’s diverse background gives him a unique perspective on driving results for local advertisers.

For more than 15 years, Tom has traveled the country 25-plus weeks a year, helping sales teams and advertisers discover what works (and what does not) in local advertising.

His popular book, Branding is OUT, Results are IN! Lessons for the LOCAL Advertiser is a well-respected hit with sales and marketing professionals achieving Amazon bestseller status.  He released a new book in May of 2020 to help media professionals during the pandemic, Recession Lessons: Selling Through Adversity, which is also available on Amazon.

He is a member of the National Speakers Association and has earned the Certified Speaking Professional (CSP) designation. Whether it is at NAB, SMTE conferences, a State Broadcasters Association event, or in front of a group of local advertisers, Tom delivers thought-provoking content wrapped in an entertaining, high-energy persona.

Tom and Darlene, his wife of more than 30 years, reside in Sarasota, FL and enjoy the Suncoast lifestyle.

 

 

 

 

 

 

 

 

 

About Angela Betasso

Angela Betasso is President of JDA.media

JDA.media is a nationally recognized sales training firm dedicated to helping broadcast sales organizations consistently grow their revenue, across all platforms.

Prior to joining JDA.media, Angela served as Chief Revenue Officer of Tribune Media, where she drove profitable ad-supported revenues over $1.4 billion, and across multiple media platforms.

She has a proven track record of growing and creating incremental revenue streams, and a clear vision of how to create win-wins in the ever-changing local media landscape.

Angela joined Tribune as Senior Vice President of Sales, having also held the position of Vice President of Sales at Gannett and Belo Corp. She also held several sales leadership positions at WFAA-TV, KTXA-TV, and Seltel offices in Dallas, Detroit, and Los Angeles.

A former member of the TVB Executive Board, Angela has received numerous media honors, including the 2012 American Women in Media’s Silver Award of Excellence and Television Week’s 2008 TV Managers of the Year Award, Southwestern Region.

She is passionate about the JDA.media sales philosophy and process, having been a client for more than a decade.

“I have seen firsthand the impact JDA.media has on station revenue and client results,” she says. “From the performance-focused Sales Manager Boot Camps, to ‘best in class’ e-learning platform and sales training, to the library of success stories and innovative local advertiser solutions.  The opportunity to lead this strong team of media experts and work with industry-leading broadcasters is exhilarating.”

Angela lives with her wife and son in Dallas, Texas, where she enjoys her extensive family, friends and traveling.

 

 

jim doyleThe founder of JDA.media, Jim Doyle has spent nearly 50 years in the radio and TV business. As Jim is fond of saying, “In that time I’ve seen a lot of good, a little bad and only one serious ugly (which turned out to be a huge gift)”.

Jim’s roots are in Maine, where he began his career in 1972 (and to this day he remains an avid Boston Red Sox baseball fan). He got his professional start as an eager young car salesman who fell into television as an Account Executive with “no list and no skills,” as he’s framed it. From owning an advertising agency to co-owning multiple television stations and a New York radio station to starting his own successful company, Jim’s path has been exciting and rewarding.

His legacy company started in 1991 when Jim set out on his own as a sales trainer. As his selling philosophies gained traction within the industry, he expanded, changed the company’s name from Top Performance Selling to Jim Doyle & Associates. “It sounded like there were more of us than there truly was at the time,” he laughs.

Firmly established as a highly sought after consultant and sales trainer, Jim produced and conducted national conferences on selling to healthcare providers, automotive dealers, and other key advertising verticals. These were must-attend events for broadcasters around the country. Over the years Jim also wrote two books and published the successful newsletter, “Auto Revenue Insights,” which became the media industry’s top source for information about the car business.

As a member of the National Speakers Association, he has achieved the prestigious Certified Speaking Professional (CSP) designation.  His sense of humor coupled with real-world experience made Jim one of the most requested speakers in the history of the National Association of Broadcasters conferences.

Jim’s books are required reading among savvy media pros including Don’t Just Make a Sale… Make a Difference, and Prime Time: Transforming Your TV Sales Staff Into A Sales FORCE.

Today, while he continues to serve as a JDA.media board member Jim has left the day-to-day involvement of the company.  His new book, Selling with a Servants Heart, will be released in early summer 2021, and Jim plans on continuing to speak and conduct workshops to support the book’s message. He is also spending more time serving others including a commitment to helping the homeless community in Sarasota where he lives with his wife Paula.

matt snelsonMatt Snelson is Digital Media Manager at JDA.media.

He is responsible for shooting and editing JDA.media’s popular OnDemand segments. Matt has spent the past 25-years working in various production positions.

Matt is the technology touchstone at JDA.media, working on everything from staging, shooting, lighting, and editing, to various IT issues. He is also an integral part of the company’s web and social media presence.

Prior to joining JDA.media, Matt was the Director of Operations, Senior Editor, and Senior Videographer for Watrous Video Productions in Sarasota.

Matt and his wife, Stephanie, live in Sarasota with their two children, Chase and Ashlyn, and two dogs.

He loves to cook, is an avid camper, and enjoys attending sporting events to cheer on his favorite Tampa Bay teams including Buccaneers football, Rays baseball, and Lightning soccer

 

Julie Martinez is a Client Relations specialist at JDA.media.

With an accomplished history in media, and a background in sales, marketing, promotion, as well as operations, Julie brings special insights and dedicated customer service to JDA.media clients.

She worked for more than a decade in the radio business, which included positions in promotion and special events. She also served as the personal assistant to nationally-syndicated morning radio host, Kidd Kraddick.

Prior to her radio career, Julie worked as a publicist for 20th Century Fox and at the historic Granada Theater in Dallas, Texas.

Julie joined JDA.media from EarthX, and international nonprofit environmental forum which presents the world’s largest Earth Day exposition on an annual basis.  Prior to EarthX, Julie was the Brand Manager at American Mensa.

A native Texan, and graduate of the University of Texas at Arlington, Julie loves concerts, music, and movies, as well as her Nikon camera.

Thanks to her husband Tony, she is beginning to enjoy running. Julie says U2, the Foo Fighters, Al Green, and Marvin Gaye make “her world go ‘round.”

A pop-culture geek, Julie, Tony, and their cat, Oliver, enjoy watching a great Marvel movie and cooking.

 

 

 

K.C. Fox is Director of OnDemand at JDA.media, the company’s powerful e-Learning platform.

She is a seasoned media professional with a unique skill set, proficient with highly technical platforms that support the industry and savvy communication and interpersonal skills.  In her role with JDA.media she oversees the company’s exclusive OnDemand service with station partners and their clients.

Fox joined JDA.media in 2021 coming from Nexstar, where she served as Director of Technology and On-Air Operations for the company’s Dallas station, KDAF.  Prior to joining KDAF, she served 10 years in the United States Air Force. During her years in the military, she taught courses in a number of areas including Mission Planning and Military Operations on Urban Terrain (MOUT).  She is a decorated combat veteran.  Prior to her military service, Fox worked at the NBC affiliate in Shreveport, LA, as a reporter and on-air host.

As a community-connected professional, Fox also spent the last decade working to develop, enhance and support minority female leadership in media and philanthropy. An active volunteer and entrepreneur, she is a member of a diversity of community action organizations, some of which she either founded or co-founded. In 2018, she received the Minority Business Leader Award from the Dallas Business Journal for her contributions to the broadcast industry. She was also recognized in Essence Magazine’s “Everyone Who Gave Us Life” section and has been highlighted on multiple editions of “Who’s Who in Black Dallas.”

She is an alumna of the University of North Texas where she studied Broadcast Journalism, Non-Profit Management and Emergency Management. Her studies also include Harvard Business School where she focused on Strategic Management, Media and Sports Entertainment.

Some of her most notable military accolades include the Air Force Achievement Medal; General Petraeus Coin Recipient; General Forsyth Outstanding Airman Award; two-time Airman of the Year nominee; 506th Air Expeditionary Group Top Airman Combat Zone; 322nd Air Expeditionary Wing Airman of the Month Combat Zone; and three-time Top Instructor award recipient.

K.C. is an avid reader who loves to write and tell stories that speak to the resilience of people.  She lives in Dallas with her daughter, Chance.