Our staff provides customized media-specific programs and tools that uniquely increase your revenue and make sales teams more effective. The following team members are here to support you in every way possible. Feel free to reach out.

Executive Team

Angela Betasso

President and CEO
941.926.7355 ext. 102

Thomas Ray

EVP Training & Development
941.926.7355 ext. 103

Patrick Norris

SVP Revenue Initiatives
941.926.7355 ext. 109

K.C. Fox

Director of OnDemand
941.926.7355 ext. 111

Matt Snelson

Digital Media Manager
941.926.7355 ext. 106

Robin Renna

Client Relations
941.926.7355 ext. 107

Julie Martinez

Client Relations
941.926.7355 ext. 108

Sue Textor

Executive Admin. Assist.
941.926.7355 ext. 105

Dave Muscari

Brand & Editorial
941.926.7355 ext. 104

Meet Founder Jim Doyle

“For nearly 50 years, Jim Doyle was an essential fixture in the media business. In fact, he says he considers himself ‘the luckiest man on the planet,’ for the opportunity to combine two of his greatest passions—media and sales—into such a successful career.  During his career, Jim led sales teams, developed businesses, and wrote an admired series of books, all while helping thousands of local companies reach their goals. With the help of a dedicated staff of professionals, Jim led to become recognized as the most respected training and revenue firm in the television and digital media business.  When I took the reins from him in January 2020, I knew it was a special company, in no small part due to his immense legacy for innovation and dedication to excellence, which continues to this day.”

-Angela Betasso, President and CEO Senior Marketing Consultants

Our team works one-on-one with business owners across the country to develop specific marketing strategies that deliver advertising IMPACT and RESULTS. Our successful Senior Marketing Consultants bring years of sales and marketing expertise to help your business grow.

Visit JDA Senior Marketing Consultants (here) for more information including bios and results.

Billie Adkins

Senior Marketing Consultant

Holly Allen

Senior Marketing Consultant

Margie Chilson

Senior Marketing Consultant

John Hillary

Senior Marketing Consultant

Perry Kapiloff

Senior Marketing Consultant

Jarrett McConnico

Senior Marketing Consultant

David Melville

Senior Marketing Consultant

Jim Stoos

Senior Marketing Consultant


Feel free to reach out anytime.
7711 Holiday Dr.,
Sarasota, FL  34231


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patrick norrisPatrick Norris is’s SVP Revenue Drives.

Having previously been on “the other side of the table” as an auto group managing partner, Pat experienced the power of the philosophy of concentration and marketing focus, and the positive impact it had on his business – growing it by over 25% and reaping millions more in annual revenue.

He also understands the hard decisions a business owner makes in advertising spending and the need to see quantifiable results on investments. Nowadays, uses his hands-on experience with strategies to help local businesses substantially grow their sales. Pat says it best: “I believed so much in the marketing philosophy and saw the success it brought my businesses, that I joined the company.”

As the Managing Partner of the Norris Auto Group, Pat ran a collection of five retail, multi-brand automobile dealerships and a pair of motorsports stores. His 16-year success was directly attributed to his ability to develop advertising strategies that cut through the “noise” and achieved results.

After his career in the retail automobile business, Pat joined the Market Access Group, a private equity firm, as the VP of Marketing and Sales. He worked alongside entrepreneurial business owners developing marketing plans, and installing successful sales practices for auto dealers, retailers, and a variety of small businesses.

Pat is an alumnus of Michigan State University where he earned a degree in marketing and business development. He is also a graduate of the General Motors School of Retail Management. Pat is the proud recipient of the 2004 Time Magazine Quality Dealer Award as well as numerous other civic recognitions for his community involvement and business leadership.

He lives in Sarasota and enjoys fishing, golf, motorcycle touring, skiing, boating, and spending quality time with his two daughters (one is a Doctor of Veterinary Medicine and the other is an MBA who works as a licensed dietician and nutritionist).


thomas ray

Tom Ray is Executive Vice President, Training and Development, at

A perennial favorite speaker at the National Association of Broadcasters conferences and at various programs and seminars, he is often introduced as “the premier television sales trainer in the country.”

NAB’s Madelyn Bonnot Griffin says, “Tom’s presentations always combine practical best practices balanced by a creative strategy that improves traditional thinking.”

Tom brings more than 30-years of local media experience to your team. From radio, broadcast, and cable television, to five years in Internet marketing and development, Tom’s diverse background gives him a unique perspective on driving results for local advertisers.

For more than a decade, Tom has traveled the country 25-plus weeks a year, helping sales teams and advertisers discover what works (and what does not) in local advertising.

His popular book, Branding is OUT, Results are IN! Lessons for the LOCAL Advertiser is a well-respected hit with sales and marketing professionals achieving Amazon Bestseller status.  He released a new book earlier this year, 2020, to help media professionals during the pandemic, Recessions Lessons: Selling Through Adversity. It is also available on Amazon.

He is a member of the National Speakers Association and has earned the Certified Speaking Professional (CSP) designation.

Whether it is at NAB conferences, a State Broadcasters Association event, or in front of a group of local advertisers, Tom delivers thought-provoking content wrapped in an entertaining, high-energy persona.

Tom lives with his wife, and two sons in Bradenton, FL, where he enjoys a variety of outdoor activities.


angela betasso

Angela Betasso is President and CEO of, a nationally recognized sales training firm dedicated to helping television sales organizations consistently grow their digital and television revenue.

Prior to joining JDA, Angela served as Chief Revenue Officer of Tribune Media, driving ad-supported revenues of over $1.4 billion.

She has a proven track record of growing and creating incremental revenue streams and a clear vision of how to create win-wins in the ever-changing local media landscape.

Angela joined Tribune as Senior Vice President of Sales, having also held the position of Vice President of Sales at both Gannett and Belo Corp. She also held several executive management positions at WFAA (the ABC affiliate in Dallas, TX).

As a former member of the TVB Executive Board, Angela has received numerous media honors, including the 2012 American Women in Media’s Silver Award of Excellence and Television Week’s 2008 TV Manager of the Year Award, Southwestern Region.

She is passionate about’s sales and training philosophy, having been a JDA client for more than a decade.

“I have seen firsthand the impact has on station revenue and client results,” she says. “From their performance-focused Sales Manager’s Boot Camps, to ‘best in class’ tailored OnDemand and in-market sales training, and innovative local advertiser solutions—the opportunity to lead such strong team and to work with media industry-leading clients is exhilarating.”

jim doyleThe founder of, Jim Doyle has spent nearly 50 years in the radio and TV business. As Jim is fond of saying, “In that time I’ve seen a lot of good, a little bad and only one serious ugly (which turned out to be a huge gift)”.

Jim’s roots are in Maine, where he began his career in 1972 (and to this day he remains an avid Boston Red Sox baseball fan). He got his professional start as an eager young car salesman who fell into television as an Account Executive with “no list and no skills,” as he’s framed it. From owning an advertising agency to co-owning multiple television stations and a New York radio station to starting his own successful company, Jim’s path has been exciting and rewarding.

His legacy company started in 1991 when Jim set out on his own as a sales trainer. As his selling philosophies gained traction within the industry, he expanded, changed the company’s name from Top Performance Selling to Jim Doyle & Associates. “It sounded like there were more of us than there truly was at the time,” he laughs.

Firmly established as a highly sought after consultant and sales trainer, Jim produced and conducted national conferences on selling to healthcare providers, automotive dealers, and other key advertising verticals. These were must-attend events for broadcasters around the country. Over the years Jim also wrote two books and published the successful newsletter, “Auto Revenue Insights,” which became the media industry’s top source for information about the car business.

As a member of the National Speakers Association, he has achieved the prestigious Certified Speaking Professional (CSP) designation.  His sense of humor coupled with real-world experience made Jim one of the most requested speakers in the history of the National Association of Broadcasters conferences.

Jim’s books are required reading among savvy media pros including Don’t Just Make a Sale… Make a Difference, and Prime Time: Transforming Your TV Sales Staff Into A Sales FORCE.

Today, while he continues to serve as a board member Jim has left the day-to-day involvement of the company.  His new book, Selling with a Servants Heart, will be released in early summer 2021, and Jim plans on continuing to speak and conduct workshops to support the book’s message. He is also spending more time serving others including a commitment to helping the homeless community in Sarasota where he lives with his wife Paula.

matt snelson

Matt Snelson is Digital Media Manager at

He is responsible for shooting and editing’s popular OnDemand segments. Matt has spent the past 25-years working in various production positions.

Matt is the technology touchstone at JDA, working on everything from staging, shooting, lighting, and editing, to various IT issues. He is also an integral part of the company’s web and social media presence.

Prior to joining JDA, Matt was the Director of Operations, Senior Editor, and Senior Videographer for Watrous Video Productions in Sarasota.

Matt and his wife, Stephanie, live in Sarasota with their two children, Chase and Ashlyn, and two dogs.

He loves to cook, is an avid camper, and enjoys attending sporting events to cheer on his favorite Tampa teams including Buccaneers football, Rays baseball, and Lightning soccer.


robin renna

Robin Renna is the Client Relations representative at, where she has worked since joining the company in 2006.

She lends her creativity and editing skills to client communication, including the weekly newsletter, LeadersEdge. Robin also manages other programs and company special events.

Her philosophy is to always go the extra mile for clients, providing exceptional customer service in her support of questions through JDAhelpme service, and support of the extensive library of creative materials and success stories.

Before finally settling in Sarasota, Robin worked as a territory manager for L'Oreal Cosmetics in Atlanta, GA, a realtor in Utah, and a speaker's assistant in California. She says that she and her husband, Jerry, both profess to having had a “gypsy gene” in their systems.

Robin holds a bachelor’s degree in psychology from Bates College in Lewiston, Maine, ironically the same small New England town where founder Jim Doyle started in radio.

In her spare time, Robin is a freelance editor and an author of children's books, for which she has been recognized twice with the prestigious Florida Writers Association Literary Award.

When she’s not writing, Robin enjoys spending time with her rescue/therapy dog Kumba, volunteering with a local animal rescue organization, and riding Cody, her horse.


sue textor

Sue Textor is the Executive Administration Assistant at

Along with her expert organizational skills and multi-tasking abilities, Sue is a front line liaison to clients, as well as providing exceptional administrative support to the company’s management team.

Sue coordinates details for the successful execution of training and conferences, as well as various JDA .mediaoffsite events. She is also responsible for an assortment of internal functions, including building management and Human Resources support.

Prior to joining, Sue spent 20-years working in executive-level administration in homebuilding and general and retail construction in the Sarasota/Bradenton area and in Ohio.

Sue and her husband Dan, along with their two cats (Oreo and Scooter) live in Sarasota. She has two grown children. Their daughter Lindsey works as a registered nurse in Chicago, and son Erik is a police detective in Toledo, and the father of Sue and Dan’s grandchildren, Erik Jr. and Avery.

Sue enjoys cooking, loves to travel, and spend time on Florida’s beautiful beaches.


K.C. Fox is Director of OnDemand at, the company’s powerful e-Learning platform.

She is a seasoned media professional with a unique skill set, proficient with highly technical platforms that support the industry, and known for her savvy communication and interpersonal skills.  In her role with she oversees the company’s exclusive OnDemand service with station partners and their clients.

Fox joined in 2021 coming from Nexstar, where she served as Director of Technology and On-Air Operations for the company’s Dallas station, KDAF.  Prior to joining KDAF, she served 10 years in the United States Air Force.  Her media career began prior to her military service, starting in 1996 at the NBC affiliate in Shreveport, LA, as a reporter and on-air host.  She is also a decorated combat veteran.  During her years in the military, she taught courses in a number of areas including Mission Planning and Military Operations on Urban Terrain (MOUT).

As a community-connected professional, Fox also spent the last decade working to develop, enhance and support minority female leadership in media and philanthropy. An active volunteer and entrepreneur, she is a member of a diversity of community action organizations, some of which she either founded or co-founded. In 2018 she received the Minority Business Leader Award from the Dallas Business Journal for her contributions to the broadcast industry. She was also recognized in Essence Magazine’s “Everyone Who Gave Us Life” section and has been highlighted on multiple editions of “Who’s Who in Black Dallas.”

She is an alumnus of the University of North Texas, where she studied Broadcast Journalism, Non-Profit Management and Emergency Management and studied at the Harvard Business School with a focus on Strategic Management, Media and Sports Entertainment. Some of her most notable military accolades include the Air Force Achievement Medal; General Petraeus Coin Recipient; General Forsyth Outstanding Airman Award; two-time Airman of the Year nominee; 506th Air Expeditionary Group Top Airman Combat Zone; 322nd Air Expeditionary Wing Airman of the Month Combat Zone; and three-time Top Instructor award recipient.

K.C. is an avid reader who loves to write and tell stories that speak to the resilience of people.  She lives in Dallas with her daughter, Chance.



David Muscari is Brand & Editorial Manager for

He is a versatile, experienced leader in media, sales and brand marketing, and communication across all platforms, with a depth of community involvement and public relations experience.

With a distinguished career that spans over four decades, Dave’s station leadership roles include creative, production, programming, and community marketing. He is an award-winning writer, producer, and post-production director, leaving a lasting mark on stations large, medium, and small across the U.S. The past 36-years have been spent in top 10 markets at Atlanta’s WSB and in Dallas at WFAA, where he served as the station’s Vice President for nearly 20-years.

When Dave joined, he reunited with Angela Betasso, company President and CEO, whom he’d worked with for years at WFAA and Belo Corp. Together they pioneered a variety of local programming and other initiatives in the market, including Good Morning Texas, which is a product placement model for local stations around the nation.

Dave is a graduate of The University of Alabama in Tuscaloosa, where he earned a degree in broadcast and film communication. He is married to Amy, a nurse at Baylor University Medical Center in Downtown Dallas and has two daughters: Erin is a teacher in the Lewisville Independent School District, and Elizabeth is a graduate student in the MFA program at the University of Arkansas in Fayetteville.



Julie Martinez is Client Relations representative at

With an accomplished history in media, and a background in sales, marketing and promotion, as well as operations, Julie brings special insights and dedicated customer service to clients.

She worked for more than a decade in the radio business, which included positions in promotion and special events. She also served as the personal assistant to nationally-syndicated morning radio host, Kidd Kraddick.

Julie has also worked as a publicist for 20th Century Fox and at the historic Granada Theater in Dallas, Texas.

She was the Brand Manager for American Mensa, and most recently worked as a Sales Assistant for EarthX, an international, nonprofit environmental forum which presents the world’s largest Earth Day exposition annually.

A native Texan, and graduate of the University of Texas at Arlington, Julie loves concerts, music, and movies, as well as her Nikon camera.

Thanks to her husband Tony, she is beginning to enjoy running. Julie says U2, the Foo Fighters, Al Green, and Marvin Gaye make “her world go ‘round.”

A pop-culture geek, Julie, Tony, and their cat Oliver, enjoy watching a great Marvel movie and cooking.