Team JDA.media

Our staff provides customized media-specific programs and tools that uniquely increase your revenue and make sales teams more effective. The following team members are here to support you in every way possible. Feel free to reach out.

Executive Team

Angela Betasso

President and CEO

angela@JDA.media

Angela's Bio

Thomas Ray

EVP Training & Development

tom@JDA.media

Tom's Bio

Patrick Norris

SVP Revenue Initiatives

pat@JDA.media

Pat's Bio

K.C. Fox

Director of OnDemand

kc@JDA.media

K.C.'s Bio

Matt Snelson

Digital Media Manager

matt@JDA.media

Matt's Bio

Robin Renna

Client Relations

robin@JDA.media

Robin's Bio

Julie Martinez

Client Relations

julie@JDA.media

Julie's Bio

Sue Textor

Executive Admin. Assist.

sue@JDA.media

Sue's Bio

Dave Muscari

Brand & Editorial

dave@JDA.media

Dave's Bio

Meet Founder Jim Doyle

Jim's Bio

“For nearly 50 years, Jim Doyle was an essential fixture in the media business. In fact, he says he considers himself ‘the luckiest man on the planet,’ for the opportunity to combine two of his greatest passions—media and sales—into such a successful career.  During his career, Jim led sales teams, developed businesses, and wrote an admired series of books, all while helping thousands of local companies reach their goals. With the help of a dedicated staff of professionals, Jim led JDA.media to become recognized as the most respected training and revenue firm in the television and digital media business.  When I took the reins from him in January 2020, I knew it was a special company, in no small part due to his immense legacy for innovation and dedication to excellence, which continues to this day.”

-Angela Betasso, JDA.media President and CEO

JDA.media Senior Marketing Consultants

Our team works one-on-one with business owners across the country to develop specific marketing strategies that deliver advertising IMPACT and RESULTS. Our successful Senior Marketing Consultants bring years of sales and marketing expertise to help your business grow.

Visit JDA Senior Marketing Consultants (here) for more information including bios and results.

Billie Adkins

Senior Marketing Consultant

Holly Allen

Senior Marketing Consultant

Margie Chilson

Senior Marketing Consultant

John Hillary

Senior Marketing Consultant

Wendy Hosterman

Senior Marketing Consultant

Perry Kapiloff

Senior Marketing Consultant

Jarrett McConnico

Senior Marketing Consultant

Jim Stoos

Senior Marketing Consultant

Feel free to reach out anytime.

JDA.media
4376 Independence Court
Suite B
Sarasota, FL  34234

support@JDA.media

Not sure who to contact? Send your message here:

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patrick norrisPatrick Norris is JDA.media SVP Revenue Initiatives.

Having previously been on “the other side of the table” as an auto group managing partner, Pat experienced the power of the JDA.media philosophy of concentration and marketing focus firsthand.  As a client of JDA.media, he grew his business by over 25% and reaped millions more in annual revenue.

Nowadays, he uses his hands-on experience with JDA strategies to help local businesses substantially grow their sales. Pat says it best: “I believed so much in the JDA.media marketing philosophy and saw the success it brought my businesses, that I joined the company.”

As the Managing Partner of the Norris Auto Group, Pat ran a collection of five retail, multi-brand automobile dealerships and a pair of motorsports stores. His 16-year success can be directly attributed to his ability to develop advertising strategies that cut through the “noise” and achieve results.

After his career in the retail automobile business, Pat joined the Market Access Group, a private equity firm, as the VP of Marketing and Sales. He worked alongside entrepreneurial business owners developing marketing plans, and installing successful sales practices for auto dealers, retailers, and a variety of small businesses. Pat understands the hard decisions a business owner makes in advertising spending and the need to see quantifiable results on investments.

Pat is an alumnus of Michigan State University where he earned a degree in marketing and business development. He is also a graduate of the General Motors School of Retail Management. Pat is the proud recipient of the 2004 Time Magazine Quality Dealer Award as well as numerous other civic recognitions for his community involvement and business leadership.

He lives in Sarasota and enjoys fishing, golf, motorcycle touring, skiing, boating, and spending quality time with his two daughters (one is a Doctor of Veterinary Medicine and the other is an MBA who works as a licensed dietician and nutritionist).

 

 

Margie Chilson is a Senior Marketing Consultant for JDA.media.

Her vast experience includes nearly three decades in broadcast television and digital sales marketing, working in and with multiple markets and affiliations including Dallas-Fort Worth at WFAA, Denver at KUSA-KTVD, KMGH, KWGN, and as a team manager at Millennium Television Sales.

Margie’s years as a local seller were award-winning and inspiration for her jump to JDA.media. She exceeded new business and digital goals on a consistent basis at Belo Corp., Scripps, Tribune, and TEGNA Inc. stations. A true innovator, Margie pioneered job-sharing positions in Dallas and Denver, balancing hectic work schedules and family, paving the way for working parents with careers in media sales.

Margie is well known and respected for her diligence, drive, and new business results. Due to her years in the business as an account executive and sales leader, she knows the station environment well and can easily relate to local sellers as well as the most senior managers.

An alum of Oklahoma State University who graduated with Honors in Journalism Advertising, Margie boasts an outstanding track record of helping business owners strategically grow their revenue through broadcast, streaming and digital solutions.

Margie and her husband Tim have been married for 23 years. The couple and their two children live in Littleton, CO, a suburb of Denver. Their son, Ryan, attends the University of Colorado Boulder, and their daughter, Mary, is in high school.  In their spare time, the Chilsons enjoy travel, hiking in the picturesque Rocky Mountains, cooking, watching movies, and cheering on their kids in various sporting events.

 

 

 

 

 

 

thomas rayTom Ray is JDA.media Executive Vice President, Training and Development.

A perennial favorite speaker at the National Association of Broadcasters conferences and at various programs and seminars, he is often introduced as “the premier television sales trainer in the country.”

Tom brings more than 35 years of local media experience to your team. From radio, television, cable and streaming video, to five years in Internet marketing and development, Tom’s diverse background gives him a unique perspective on driving results for local advertisers.

For more than 15 years, Tom has traveled the country 25-plus weeks a year, helping sales teams and advertisers discover what works (and what does not) in local advertising.

His popular book, Branding is OUT, Results are IN! Lessons for the LOCAL Advertiser is a well-respected hit with sales and marketing professionals achieving Amazon bestseller status.  He released a new book in May of 2020 to help media professionals during the pandemic, Recession Lessons: Selling Through Adversity, which is also available on Amazon.

He is a member of the National Speakers Association and has earned the Certified Speaking Professional (CSP) designation. Whether it is at NAB, SMTE conferences, a State Broadcasters Association event, or in front of a group of local advertisers, Tom delivers thought-provoking content wrapped in an entertaining, high-energy persona.

Tom and Darlene, his wife of more than 30 years, reside in Sarasota, FL and enjoy the Suncoast lifestyle.

 

Angela Betasso is President and CEO of JDA.media.

Prior to joining JDA.media right before the pandemic(!), Angela served as Chief Revenue Officer of Tribune Media, where she led and drove profitable ad-supported revenues of over $1.4 billion.

She has a proven track record of creating high performing sales teams, growing incremental revenues, and building environments where trust and innovation can thrive.

Angela initially joined Tribune as Senior Vice President of Sales, and prior held the position of Vice President of Sales at both Gannett and Belo Corp. She also held several executive management positions at WFAA (the ABC affiliate in Dallas, TX), and Seltel (now Katz Media Group).

A former member of the TVB Executive Board for five years, Angela has received numerous media honors, including the 2012 American Women in Media’s Silver Award of Excellence and Television Week’s 2008 TV Manager of the Year Award, Southwestern Region.

She is passionate about JDA.media and the company’s revenue driving philosophy, having been a client for more than a decade.

“I saw firsthand the positive impact JDA.media has on station revenue and client results,” she says. “From performance-focused Sales Manager Boot Camps to our ‘best in class’ e-learning platform, from our lead generation tools to in-market revenue drives, JDA.media has a front row seat in the local advertising space – and we capitalize on that unique vantage point for our clients.”

The opportunity to lead JDA’s strong team, and work with industry-leading media clients, is an exhilarating role – and one Angela loves and thrives in.

As a military brat Angela lived all over the United States, as well as Germany.  As an adult she welcomed the chance to continue moving across the country as she moved up in her career - Los Angeles, Houston, Detroit, and New York are some of the places she called home along the way.

Angela currently resides in Dallas, Texas with her wife and their 8-year-old son.

 

 

 

jim doyleThe founder of JDA.media, Jim Doyle has spent nearly 50 years in the radio and TV business. As Jim is fond of saying, “In that time I’ve seen a lot of good, a little bad and only one serious ugly (which turned out to be a huge gift)”.

Jim’s roots are in Maine, where he began his career in 1972 (and to this day he remains an avid Boston Red Sox baseball fan). He got his professional start as an eager young car salesman who fell into television as an Account Executive with “no list and no skills,” as he’s framed it. From owning an advertising agency to co-owning multiple television stations and a New York radio station to starting his own successful company, Jim’s path has been exciting and rewarding.

His legacy company started in 1991 when Jim set out on his own as a sales trainer. As his selling philosophies gained traction within the industry, he expanded, changed the company’s name from Top Performance Selling to Jim Doyle & Associates. “It sounded like there were more of us than there truly was at the time,” he laughs.

Firmly established as a highly sought after consultant and sales trainer, Jim produced and conducted national conferences on selling to healthcare providers, automotive dealers, and other key advertising verticals. These were must-attend events for broadcasters around the country. Over the years Jim also wrote two books and published the successful newsletter, “Auto Revenue Insights,” which became the media industry’s top source for information about the car business.

As a member of the National Speakers Association, he has achieved the prestigious Certified Speaking Professional (CSP) designation.  His sense of humor coupled with real-world experience made Jim one of the most requested speakers in the history of the National Association of Broadcasters conferences.

Jim’s books are required reading among savvy media pros including Don’t Just Make a Sale… Make a Difference, and Prime Time: Transforming Your TV Sales Staff Into A Sales FORCE.

Today, while he continues to serve as a JDA.media board member Jim has left the day-to-day involvement of the company.  His new book, Selling with a Servants Heart, will be released in early summer 2021, and Jim plans on continuing to speak and conduct workshops to support the book’s message. He is also spending more time serving others including a commitment to helping the homeless community in Sarasota where he lives with his wife Paula.

matt snelsonMatt Snelson is Digital Media Manager at JDA.media.

He is responsible for shooting and editing JDA.media’s popular OnDemand segments. Matt has spent the past 25-years working in various production positions.

Matt is the technology touchstone at JDA.media, working on everything from staging, shooting, lighting, and editing, to various IT issues. He is also an integral part of the company’s web and social media presence.

Prior to joining JDA.media, Matt was the Director of Operations, Senior Editor, and Senior Videographer for Watrous Video Productions in Sarasota.

Matt and his wife, Stephanie, live in Bradenton with their two children, Chase and Ashlyn, and two dogs.

He loves to cook, is an avid camper, and enjoys attending sporting events to cheer on his favorite Tampa Bay teams including Buccaneers football, Rays baseball, and Lightning soccer

 

robin rennaRobin Renna is a Client Relations representative at JDA.media, where she has worked since joining the company in 2006.

She lends her creativity and editing skills to client communication, and our weekly management and sales leadership newsletter, LeadersEdge. Robin also manages other JDA.media programs and company special events.

Her philosophy is to always go the extra mile for clients, providing exceptional customer service.

Prior to JDA.media, Robin worked as a territory manager for L'Oreal Cosmetics in Atlanta, GA, a realtor in Utah, and a speaker's assistant in California. She says that she and her husband, Jerry, both profess to having had a “gypsy gene” in their systems.

Robin holds a bachelor’s degree in psychology from Bates College in Lewiston, Maine, ironically the same small New England town where company founder Jim Doyle started in radio.

In her spare time, Robin is a freelance editor and an author of children's books, for which she has been recognized twice with the prestigious Florida Writers Association Literary Award.

When she’s not writing, Robin enjoys spending time with her rescue/therapy dog Kumba, volunteering with a local animal rescue organization, and riding Cody, her horse.

Robin and her husband reside in Carrollton, GA.

 

 

 

sue textorSue Textor is the Executive Administration Assistant at JDA.media.

Along with her expert organizational skills and multi-tasking abilities, Sue is our front-line liaison to JDA.media clients,and provides exceptional administrative support to the company’s management team.

Sue coordinates details for the successful execution of webinars and conferences, as well as various JDA.media offsite events. She is also responsible for an assortment of internal functions, including building management and Human Resources support.

Prior to joining JDA.media, Sue spent 20-years working in executive-level administration in the homebuilding, general and retail construction space, both in Florida and in Ohio.

Sue and her husband Dan, along with their two cats, “Oreo and Scooter”, live in Sarasota. She has two grown children, and three grandchildren. Their daughter Lindsey works as a registered nurse in Chicago, and son Erik is a police detective in Toledo.

Sue enjoys cooking, loves to travel, and to spend time on Florida’s beautiful beaches.

 

 

K.C. Fox is Director of OnDemand at JDA.media, the company’s powerful e-Learning platform.

She is a seasoned media professional with a unique skill set, proficient with highly technical platforms that support the industry and savvy communication and interpersonal skills.  In her role with JDA.media she oversees the company’s exclusive OnDemand service with station partners and their clients.

Fox joined JDA.media in 2021 coming from Nexstar, where she served as Director of Technology and On-Air Operations for the company’s Dallas station, KDAF.  Prior to joining KDAF, she served 10 years in the United States Air Force. During her years in the military, she taught courses in a number of areas including Mission Planning and Military Operations on Urban Terrain (MOUT).  She is a decorated combat veteran.  Prior to her military service, Fox worked at the NBC affiliate in Shreveport, LA, as a reporter and on-air host.

As a community-connected professional, Fox also spent the last decade working to develop, enhance and support minority female leadership in media and philanthropy. An active volunteer and entrepreneur, she is a member of a diversity of community action organizations, some of which she either founded or co-founded. In 2018, she received the Minority Business Leader Award from the Dallas Business Journal for her contributions to the broadcast industry. She was also recognized in Essence Magazine’s “Everyone Who Gave Us Life” section and has been highlighted on multiple editions of “Who’s Who in Black Dallas.”

She is an alumna of the University of North Texas where she studied Broadcast Journalism, Non-Profit Management and Emergency Management. Her studies also include Harvard Business School where she focused on Strategic Management, Media and Sports Entertainment.

Some of her most notable military accolades include the Air Force Achievement Medal; General Petraeus Coin Recipient; General Forsyth Outstanding Airman Award; two-time Airman of the Year nominee; 506th Air Expeditionary Group Top Airman Combat Zone; 322nd Air Expeditionary Wing Airman of the Month Combat Zone; and three-time Top Instructor award recipient.

K.C. is an avid reader who loves to write and tell stories that speak to the resilience of people.  She lives in Dallas with her daughter, Chance.

 

 

 

 

David Muscari is Brand & Editorial Manager for JDA.media.

He is a versatile, experienced leader in media, brand marketing, and communication across all platforms, with a depth of community involvement and public relations experience.

With a distinguished career that spans over four decades, Dave’s station leadership roles include creative, production, programming, and community marketing. He is an award-winning writer, producer, and post-production director, leaving a lasting mark on stations large, medium, and small across the U.S. The past 36-years have been spent in top 10 markets at Atlanta’s WSB and in Dallas at WFAA, where he served as the station’s Vice President for nearly 20-years.

When Dave joined JDA.media, he reunited with Angela Betasso, company President and CEO, whom he’d worked with for years at WFAA and Belo Corp. Together they pioneered a variety of local programming and other initiatives in the market, including Good Morning Texas, which is a product placement model for local stations around the nation.

Dave is a graduate of The University of Alabama in Tuscaloosa, where he earned a degree in broadcast and film communication. He is married to Amy, a nurse at Baylor University Medical Center in Downtown Dallas and has two daughters – Erin, a teacher in Dallas, and Elizabeth, a graduate student in the MFA program at the University of Arkansas in Fayetteville.

 

 

 

 

Julie Martinez is a Client Relations specialist at JDA.media.

With an accomplished history in media, and a background in sales, marketing, promotion, as well as operations, Julie brings special insights and dedicated customer service to JDA.media clients.

She worked for more than a decade in the radio business, which included positions in promotion and special events. She also served as the personal assistant to nationally-syndicated morning radio host, Kidd Kraddick.

Prior to her radio career, Julie worked as a publicist for 20th Century Fox and at the historic Granada Theater in Dallas, Texas.

Julie joined JDA.media from EarthX, and international nonprofit environmental forum which presents the world’s largest Earth Day exposition on an annual basis.  Prior to EarthX, Julie was the Brand Manager at American Mensa.

A native Texan, and graduate of the University of Texas at Arlington, Julie loves concerts, music, and movies, as well as her Nikon camera.

Thanks to her husband Tony, she is beginning to enjoy running. Julie says U2, the Foo Fighters, Al Green, and Marvin Gaye make “her world go ‘round.”

A pop-culture geek, Julie, Tony, and their cat, Oliver, enjoy watching a great Marvel movie and cooking.