Creating Presentations with a Singular Focus

Creating Presentations with a Singular Focus

Singular Focus. It’s a concept we discuss with advertisers who want to “laundry list” everything they offer in their creative, resulting in a less effective overall message. Well, advertisers aren’t the only ones who can benefit from the concept of singular focus!...
A Good Soldier

A Good Soldier

I first wrote this in 2009 as the country was just emerging from the depths of the Great Recession. Although the pandemic has been vastly different, we’re seeing many similarities in how people are handling this extended time of uncertainty. These types of conditions...
Your Voice Matters

Your Voice Matters

With all the pressures of late—the long tail of the pandemic, advertiser fits and starts, new office structures, team dynamics including recruitment and retention, and of course, our ever-present revenue goals across multiple platforms … it can be a lot for a...
Co-Worker Teaching Moments

Co-Worker Teaching Moments

As we start bringing our teams back to the office, here are some thoughts to consider. During this lengthy pandemic selling situation, I have witnessed a huge divide between sales folks who are thriving at home and ones who are failing. Although many of the struggling...
Don’t Talk Your Way Out of a Sale

Don’t Talk Your Way Out of a Sale

When I was seven years old, I watched an encyclopedia salesperson turn a guaranteed “yes” into an emphatic “NO!” (For non-boomers reading this, an encyclopedia was kind of like Google, but in 25-volume book form.) My father wanted to buy a set of encyclopedias. The...
Don’t Let Bad Thoughts Linger

Don’t Let Bad Thoughts Linger

“Every adversity, every failure, and every heartache carries with it the seed of an equivalent or a greater benefit.” -Napoleon Hill (author of Think and Grow Rich) Think about the last bad thing that happened to you. How did you respond? Did the event suck you in and...

Margie Chilson is a Senior Marketing Consultant for JDA.media.

Her vast experience includes nearly three decades in broadcast television and digital sales marketing, working in and with multiple markets and affiliations including Dallas-Fort Worth at WFAA, Denver at KUSA-KTVD, KMGH, KWGN, and as a team manager at Millennium Television Sales.

Margie’s years as a local seller were award-winning and inspiration for her jump to JDA.media. She exceeded new business and digital goals on a consistent basis at Belo Corp., Scripps, Tribune, and TEGNA Inc. stations. A true innovator, Margie pioneered job-sharing positions in Dallas and Denver, balancing hectic work schedules and family, paving the way for working parents with careers in media sales.

Margie is well known and respected for her diligence, drive, and new business results. Due to her years in the business as an account executive and sales leader, she knows the station environment well and can easily relate to local sellers as well as the most senior managers.

An alum of Oklahoma State University who graduated with Honors in Journalism Advertising, Margie boasts an outstanding track record of helping business owners strategically grow their revenue through broadcast, streaming and digital solutions.

Margie and her husband Tim have been married for 23 years. The couple and their two children live in Littleton, CO, a suburb of Denver. Their son, Ryan, attends the University of Colorado Boulder, and their daughter, Mary, is in high school.  In their spare time, the Chilsons enjoy travel, hiking in the picturesque Rocky Mountains, cooking, watching movies, and cheering on their kids in various sporting events.