by Angela Betasso | May 10, 2023 | Prime Time
What: CX, or Customer Experience, is the sum of all the interactions between an advertiser and you, from the moment of initial engagement to the final purchase and beyond. Remember it includes perceptions, expectations, emotions, and behaviors. Why We Care: What do...
by Angela Betasso | Feb 8, 2023 | Prime Time
I believe front-line leaders are key to a station’s productivity, culture, and success … and their role’s value cannot be overstated. LSMs and DSMs, our own front-line managers, are the ones who ‘make it happen’—communicating between upper management and...
by Angela Betasso | Jul 26, 2022 | Prime Time
In the midst of rising inflation and gas prices, global unrest, and continuing supply chain issues, it can be difficult as leaders to remain steady, motivated, and keep our teams focused on the mission. So, how might you stay “calm in the pocket,” and keep your...
by Angela Betasso | Jul 11, 2022 | Prime Time
What’s the biggest predictor of success? If you said past success you’re on the right track. Past behavior is the best predictor of future behavior. With that in mind, coupled with a need for good sellers—targeting second-career and/or younger boomers for open sales...
by Angela Betasso | May 16, 2022 | Prime Time
You’ve set the foundation for a sound plan to ensure achievement of this year’s budget; a plan that will include tactics, milestone markers, goals, and stretch goals. Now, the big question is how well will you execute? It’s not enough to know, you also have to...