by Jim Stoos | Jun 22, 2021 | Prime Time
When I’m dealing with a difficult situation, I need to focus my energy away from the negative to the positive. I have been leading sales teams for much of my career. Which means I have been telling people what to do for over 20 years. As a JDA.media Senior Marketing...
by Billie Adkins | Jun 7, 2021 | Prime Time
Prospecting new business is paramount to the success of stations, and it’s the job of leadership to ensure the team doesn’t let it get pushed aside and forgotten. But finding new ways to motivate and challenge your team to be excited about doing it can be an art form....
by JDA Team | May 17, 2021 | Prime Time
Presenting to clients can be a challenge, especially when we know that most clients feel they’re being “sold to” rather than being “consulted.” When someone speaks, the audience experiences the interaction like a movie. Their first thought is, “Is this movie...
by John Hillary | May 14, 2021 | Prime Time
In the ongoing crusade to achieve higher closing ratios, I have recently focused even more on ways I can articulate the value of Digital to clients. We all know how easy it is to quickly “get in the weeds” when selling some of our more complex solutions. What I saw...
by Angela Betasso | Feb 24, 2021 | Prime Time
Having just gone through the Interviewing and hiring process again, I thought I’d pay forward a tactic I’ve used for years to get a read on an interviewee’s personality. I’m sure we’ve all had hires who turned out much different than we anticipated—some much better...
