by Tom Ray | Dec 21, 2021 | Prime Time
Imagine a Grammy Award-winning artist composing the next great song. It’s a complex number filled with overlapping harmonies and an amazing hook that is sure to be a hit. How many times do you think it will be rehearsed before it’s ever performed in front of a live...
by Tom Ray | Oct 21, 2021 | Prime Time
I first wrote this in 2009 as the country was just emerging from the depths of the Great Recession. Although the pandemic has been vastly different, we’re seeing many similarities in how people are handling this extended time of uncertainty. These types of conditions...
by Tom Ray | Jul 21, 2021 | Prime Time
I love our business. I’ve dedicated my career to helping local advertisers earn better results. So it bothers me when I see sellers make easily avoidable mistakes that can kill a campaign. Here are 2 classics I encountered recently. Mistake #1: Lack of Focus. A...
by Tom Ray | Nov 22, 2020 | Prime Time
Obsession by Calvin Klein—hands down. While at home working, I received an invitation from one of our partner stations to join a Zoom presentation for a new advertiser. It was a big prospect, and the presentation was in 90 minutes. The invite was unexpected, and I was...