by Tom Ray | Mar 27, 2023 | Prime Time
How persuasive is speed when a consumer is deciding where to make a purchase? Turns out… very… Jay Baer, one of my favorite marketing gurus, conducted a study on Consumer Patience, and the results revealed this not-so-surprising statistic: “64% of customers say speed...
by Tom Ray | Nov 30, 2022 | Prime Time
What type of manager are you? Conservative, stay-the-course, if it ain’t broke don’t fix it? Are you a Dr. No—meeting all of your team’s suggestions and new ideas with “No”? Or are you daring, open to improvisation, have backup plans, take advantage of tech...
by Tom Ray | Jun 2, 2022 | Prime Time
Do you have any “nay-sayers” on your sales team? You know, the cynic, worry-wart, gloomy Gus wet blankets on your staff who revel in finding the negative in everything you do, even when you’re trying to do something really good for the team? Almost every staff has...
by Tom Ray | Dec 21, 2021 | Prime Time
Imagine a Grammy Award-winning artist composing the next great song. It’s a complex number filled with overlapping harmonies and an amazing hook that is sure to be a hit. How many times do you think it will be rehearsed before it’s ever performed in front of a live...
by Tom Ray | Oct 21, 2021 | Prime Time
I first wrote this in 2009 as the country was just emerging from the depths of the Great Recession. Although the pandemic has been vastly different, we’re seeing many similarities in how people are handling this extended time of uncertainty. These types of conditions...