Ready to Sell Face-to-Face Again?

Ready to Sell Face-to-Face Again?

by | Aug 25, 2021 | Prime Time

As  things begin to open up in many places, more and more sellers will be heading back to the office and back out on in-person calls. Many have not sold face-to-face in more than 15 months, and some may have never done it, having been hired during the Pandemic. Now is...
OTT, CTV, VOD …

OTT, CTV, VOD …

by | Jul 28, 2021 | Prime Time

OTT.  It’s the acronym our sellers love to use to show we’re “with the times,” whether the seller fully understands the platform or advertiser opportunities. When we ask sellers to explain the difference between their OTT offerings and a competitor, it can get murky,...
PUTDP (Pick Up The Damn Phone!) – Part Two

PUTDP (Pick Up The Damn Phone!) – Part Two

by | Jul 7, 2021 | Prime Time

Here’s a quick exercise for a sales meeting. Poll your team and ask them, “After your last presentation in which you DID NOT get a final answer, was your first follow-up done via phone or email? And be honest.” If there are ten people on your staff, I’d put strong...
Simplify the Complex

Simplify the Complex

by | May 14, 2021 | Prime Time

In the ongoing crusade to achieve higher closing ratios, I have recently focused even more on ways I can articulate the value of Digital to clients. We all know how easy it is to quickly “get in the weeds” when selling some of our more complex solutions. What I saw...
“Matter of Fact” Selling

“Matter of Fact” Selling

by | Jan 14, 2021 | Prime Time

Have you heard this one before? The client asks an account executive a simple question. “Do you sell digital products?” The AE emphatically answers, “Yes, we do,” and continues by reeling off a long list of options. The problem is … all the client wanted was a simple...

Margie Chilson is a Senior Marketing Consultant for JDA.media.

Her vast experience includes nearly three decades in broadcast television and digital sales marketing, working in and with multiple markets and affiliations including Dallas-Fort Worth at WFAA, Denver at KUSA-KTVD, KMGH, KWGN, and as a team manager at Millennium Television Sales.

Margie’s years as a local seller were award-winning and inspiration for her jump to JDA.media. She exceeded new business and digital goals on a consistent basis at Belo Corp., Scripps, Tribune, and TEGNA Inc. stations. A true innovator, Margie pioneered job-sharing positions in Dallas and Denver, balancing hectic work schedules and family, paving the way for working parents with careers in media sales.

Margie is well known and respected for her diligence, drive, and new business results. Due to her years in the business as an account executive and sales leader, she knows the station environment well and can easily relate to local sellers as well as the most senior managers.

An alum of Oklahoma State University who graduated with Honors in Journalism Advertising, Margie boasts an outstanding track record of helping business owners strategically grow their revenue through broadcast, streaming and digital solutions.

Margie and her husband Tim have been married for 23 years. The couple and their two children live in Littleton, CO, a suburb of Denver. Their son, Ryan, attends the University of Colorado Boulder, and their daughter, Mary, is in high school.  In their spare time, the Chilsons enjoy travel, hiking in the picturesque Rocky Mountains, cooking, watching movies, and cheering on their kids in various sporting events.