by John Hillary | Aug 25, 2021 | Prime Time
As things begin to open up in many places, more and more sellers will be heading back to the office and back out on in-person calls. Many have not sold face-to-face in more than 15 months, and some may have never done it, having been hired during the Pandemic. Now is...
by Jarrett McConnico | Aug 18, 2021 | Prime Time
What is the best time for sellers to make outbound sales calls? CRM company Salesmate analyzed 12,480 sales phone calls—they say Wednesday is the best day of the week to connect with prospects, with 10-11a and 4-5p as the most productive hours. Lead response...
by Angela Betasso | Aug 11, 2021 | Prime Time
When diagnosis and presentation calls were mostly done in-person, our consultants and your sales leaders would ride in the car to and from appointments with sellers. This gave ample opportunity on the front end to discuss intended outcomes, and on the back end to...
by John Hillary | Jul 28, 2021 | Prime Time
OTT. It’s the acronym our sellers love to use to show we’re “with the times,” whether the seller fully understands the platform or advertiser opportunities. When we ask sellers to explain the difference between their OTT offerings and a competitor, it can get murky,...
by Tom Ray | Jul 21, 2021 | Prime Time
I love our business. I’ve dedicated my career to helping local advertisers earn better results. So it bothers me when I see sellers make easily avoidable mistakes that can kill a campaign. Here are 2 classics I encountered recently. Mistake #1: Lack of Focus. A...