About Us

JDA.media is a national sales consulting and revenue development firm.  JDA.media is dedicated to driving substantial revenue growth for media companies in the English and Spanish language space.  JDA.media’s expertise is in the local multi-media space.  We work with over 137 local media companies in the generation of new and incremental ad-supported revenue.

In our UpgradeSelling© program, JDA.media consultants conduct over 4,000 conversations per year with local business owners on behalf of our media clients.  Using this “feet on the streets” approach we have perfected results-driven marketing.  Coupled with our robust 24.7.365 e-Learning platform and a data library of success stories, our clients are able to cut through the clutter and achieve revenue records in a highly competitive environment.

Our Executive Team

With over 120 years of professional experience, our executive team of proven leaders and media experts are ready to serve you.

Angela Betasso

Angela Betasso

President and CEO

Thomas Ray

Thomas Ray

EVP, Training & Development

Patrick Norris

Patrick Norris

SVP, Revenue Drives

KC Fox

KC Fox

Director of OnDemand

The “Why” Behind our Hummingbird Logo

2020 – 2021 has been transformative for many businesses and ours was no different.  Capitalizing on our own leadership change, we took the opportunity to revisit our name, reassess our north star, and align more boldly to our company’s personality and values.

JDA.media” highlights our expertise in the ever-changing media landscape.  And our fresh new JDA.media logo is punctuated by a memorable Hummingbird we’ve affectionately christened as “Max.”

Hummingbirds, such as Max, share important characteristics with our staff as well as the company’s overarching tone and purpose. These sun-drenched avian species are truly remarkable – agile, laser-focused, and unusually productive in their environment. Speed is among their greatest strengths, in addition to vision.

They are also known for unparalleled perseverance; a creature that’s light as air, with boundless strength, and an immense heart.  Hummingbirds are bold, seamlessly moving backward and forward, even upside down. They instantaneously change direction with gravity-defying endurance, and can stay suspended in the air for up to an hour at a time, which requires an extraordinary skill set uncommon among peers.

JDA.media shares a lot in common with Max… a collective strength, extremely productive for our size, the capacity to shift gears quickly, and our strong mental acuity. For the reasons and more, we chose the mighty Hummingbird as our icon.

Be more profitable through innovative JDA.media programs

Click on any of the programs below to learn more.

Let’s Energize your sales!

Send us a quick note below.  We welcome the opportunity to see if JDA.media is the right partner for you.  Remember our motto; We make you money. We make you better. 

10 + 3 =

Margie Chilson is a Senior Marketing Consultant for JDA.media.

Her vast experience includes nearly three decades in broadcast television and digital sales marketing, working in and with multiple markets and affiliations including Dallas-Fort Worth at WFAA, Denver at KUSA-KTVD, KMGH, KWGN, and as a team manager at Millennium Television Sales.

Margie’s years as a local seller were award-winning and inspiration for her jump to JDA.media. She exceeded new business and digital goals on a consistent basis at Belo Corp., Scripps, Tribune, and TEGNA Inc. stations. A true innovator, Margie pioneered job-sharing positions in Dallas and Denver, balancing hectic work schedules and family, paving the way for working parents with careers in media sales.

Margie is well known and respected for her diligence, drive, and new business results. Due to her years in the business as an account executive and sales leader, she knows the station environment well and can easily relate to local sellers as well as the most senior managers.

An alum of Oklahoma State University who graduated with Honors in Journalism Advertising, Margie boasts an outstanding track record of helping business owners strategically grow their revenue through broadcast, streaming and digital solutions.

Margie and her husband Tim have been married for 23 years. The couple and their two children live in Littleton, CO, a suburb of Denver. Their son, Ryan, attends the University of Colorado Boulder, and their daughter, Mary, is in high school.  In their spare time, the Chilsons enjoy travel, hiking in the picturesque Rocky Mountains, cooking, watching movies, and cheering on their kids in various sporting events.