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Double Rainbow All the Way

Double Rainbow All the Way

When I’m dealing with a difficult situation, I need to focus my energy away from the negative to the positive. I have been leading sales teams for...

2 Ways to Flip Your Meeting Mindset

2 Ways to Flip Your Meeting Mindset

When you look at your calendar, specifically at meetings you’ve got that day with groups, individuals or clients ... do you ‘smile’ and feel ready...

Make New Business Fun

Make New Business Fun

Prospecting new business is paramount to the success of stations, and it’s the job of leadership to ensure the team doesn’t let it get pushed aside...

Compensation Clarity

Compensation Clarity

Do your sellers know how much they put in their pocket with every sale? Not too long ago, I was in a top-20 market when a seller excitedly told me...

3 AWESOME Presentation Openers

3 AWESOME Presentation Openers

Presenting to clients can be a challenge, especially when we know that most clients feel they’re being “sold to” rather than being “consulted.” When...

Simplify the Complex

Simplify the Complex

In the ongoing crusade to achieve higher closing ratios, I have recently focused even more on ways I can articulate the value of Digital to clients....

Milestone Meeting Idea

Milestone Meeting Idea

This was originally published in JDA.media’s management coaching newsletter, LeadersEdge, on March 3, 2021. Next week will mark a one-year milestone...

I See Your True Colors

I See Your True Colors

Having just gone through the Interviewing and hiring process again, I thought I’d pay forward a tactic I’ve used for years to get a read on an...

Do This One Thing Right Now

Do This One Thing Right Now

One of the many things I love about our JDA experts—our Senior Marketing Consultants, Pat Norris and Tom Ray—is their continual drive for personal...

“Matter of Fact” Selling

“Matter of Fact” Selling

Have you heard this one before? The client asks an account executive a simple question. “Do you sell digital products?” The AE emphatically answers,...

Power of the Ranker

Power of the Ranker

Creating and sharing stack ranking boards, and ranking grids, can be powerful tools for sales teams. Whether the tracking is shared on creative...

Lead like a General

Lead like a General

JDA Senior Marketing Consultant, Perry Kapiloff, wrote this article in honor of Veteran’s Day for our leadership coaching group and we wanted to...

Don’t swim naked

Don’t swim naked

“When the tide goes out, you can see who is swimming naked.” I’m reminded of this phrase as I think about folks handling the huge tide of political...

The Power of Brand

The Power of Brand

Legendary ad guru David Ogilvy was credited with coining the term “Brand” years ago explaining it as “the intangible sum of a product's attributes.”...

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