When you look at your calendar, specifically at meetings you’ve got that day with groups, individuals or clients … do you ‘smile’ and feel ready to participate? If not, you need to make an adjustment to tackle the day. When you’re annoyed, not ready for a meeting, or not passionate about the goal of each interaction, it will start to show in attitude, and eventually, in results.

It is time to evaluate your mindset. Here are 2 proven ways to help you improve your attitude around meetings:

  • Approach each meeting as a Relationship, not a task.

Be intentional and look at the people in the room as if they were treasured relationships (spouse, kids, friends, etc.). How do you want people you treasure to see you perform today? Would you put in more work and preparation if your friends or respected relationships were going to be in the meeting? If the honest answer is yes, then remember that the people in these client meetings control your income and career more than your friends do … so why not give them your best?

  • Define the Monetary Value a meeting should bring…

A unique way to look at meetings, especially if tasked with running sales team meetings, is to put a value against it. Let’s say you have 6 sellers, 2 line managers, and 2 support roles in that meeting … and the median hourly rate of the group is $35/hour. Did you give each member a $35 value to equal their $35 ‘investment’? Did they walk away with something learned that will translate to revenue or personal growth?

I’m fond of saying … “housekeeping is for email; meetings are for advancement.”

Advancement of an idea, a relationship; an improvement, revision or pivot;  advancement of communication and coordination; of clarity, direction,  effectiveness – which should result in growth of individuals and the collective.

All of the above is predicated on the basis that the meeting is needed. If not, that’s a whole other article. 🙂

Margie Chilson is a Senior Marketing Consultant for JDA.media.

Her vast experience includes nearly three decades in broadcast television and digital sales marketing, working in and with multiple markets and affiliations including Dallas-Fort Worth at WFAA, Denver at KUSA-KTVD, KMGH, KWGN, and as a team manager at Millennium Television Sales.

Margie’s years as a local seller were award-winning and inspiration for her jump to JDA.media. She exceeded new business and digital goals on a consistent basis at Belo Corp., Scripps, Tribune, and TEGNA Inc. stations. A true innovator, Margie pioneered job-sharing positions in Dallas and Denver, balancing hectic work schedules and family, paving the way for working parents with careers in media sales.

Margie is well known and respected for her diligence, drive, and new business results. Due to her years in the business as an account executive and sales leader, she knows the station environment well and can easily relate to local sellers as well as the most senior managers.

An alum of Oklahoma State University who graduated with Honors in Journalism Advertising, Margie boasts an outstanding track record of helping business owners strategically grow their revenue through broadcast, streaming and digital solutions.

Margie and her husband Tim have been married for 23 years. The couple and their two children live in Littleton, CO, a suburb of Denver. Their son, Ryan, attends the University of Colorado Boulder, and their daughter, Mary, is in high school.  In their spare time, the Chilsons enjoy travel, hiking in the picturesque Rocky Mountains, cooking, watching movies, and cheering on their kids in various sporting events.