When I’m dealing with a difficult situation, I need to focus my energy away from the negative to the positive.

I have been leading sales teams for much of my career. Which means I have been telling people what to do for over 20 years. As a JDA.media Senior Marketing Consultant, I have no power. I can’t tell anyone to do anything—except myself.

In every situation, I have three clients to keep happy—management of the station, the salesperson, and the business owner we are trying to sell.

And sometimes large egos and massive-scale incompetence present themselves. These interactions are rare. Very rare. Out of 1,100 client meetings in six years, I can count fewer than 5 situations where the client was unbearable. 99.5% of the time things go well. But when the situation does happen, I don’t view it as horrible.

As you might imagine (or relate), being a self-assured person and “the boss” for so long, my initial reaction is to fight back and tell the disrespectful and disruptive person to go fly a kite.

I don’t do that. I see it for what it is—another opportunity for me to work on my craft. To hone my skills. To practice patience, humility, and focus.

Because I am in the presence of a double rainbow. I need to be awed and inspired by its existence.

If you are ever in a situation where the other person you are dealing with is off the charts intolerable, see it as an opportunity to learn. Let the situation inspire you to be your best self in that moment.

You are witnessing a double rainbow … all the way…

Margie Chilson is a Senior Marketing Consultant for JDA.media.

Her vast experience includes nearly three decades in broadcast television and digital sales marketing, working in and with multiple markets and affiliations including Dallas-Fort Worth at WFAA, Denver at KUSA-KTVD, KMGH, KWGN, and as a team manager at Millennium Television Sales.

Margie’s years as a local seller were award-winning and inspiration for her jump to JDA.media. She exceeded new business and digital goals on a consistent basis at Belo Corp., Scripps, Tribune, and TEGNA Inc. stations. A true innovator, Margie pioneered job-sharing positions in Dallas and Denver, balancing hectic work schedules and family, paving the way for working parents with careers in media sales.

Margie is well known and respected for her diligence, drive, and new business results. Due to her years in the business as an account executive and sales leader, she knows the station environment well and can easily relate to local sellers as well as the most senior managers.

An alum of Oklahoma State University who graduated with Honors in Journalism Advertising, Margie boasts an outstanding track record of helping business owners strategically grow their revenue through broadcast, streaming and digital solutions.

Margie and her husband Tim have been married for 23 years. The couple and their two children live in Littleton, CO, a suburb of Denver. Their son, Ryan, attends the University of Colorado Boulder, and their daughter, Mary, is in high school.  In their spare time, the Chilsons enjoy travel, hiking in the picturesque Rocky Mountains, cooking, watching movies, and cheering on their kids in various sporting events.