by Margie Chilson | Aug 4, 2021 | Prime Time
According to recent surveys, anywhere from 25% to 40% of workers are thinking about quitting their jobs. It’s what economists are calling “The Great Resignation.” As you might imagine, several reasons are fueling this post-pandemic desire to job jump: They’re...
by John Hillary | Jul 28, 2021 | Prime Time
OTT. It’s the acronym our sellers love to use to show we’re “with the times,” whether the seller fully understands the platform or advertiser opportunities. When we ask sellers to explain the difference between their OTT offerings and a competitor, it can get murky,...
by Angela Betasso | Jun 15, 2021 | Prime Time
When you look at your calendar, specifically at meetings you’ve got that day with groups, individuals or clients … do you ‘smile’ and feel ready to participate? If not, you need to make an adjustment to tackle the day. When you’re annoyed, not ready for a...
by Billie Adkins | Jun 7, 2021 | Prime Time
Prospecting new business is paramount to the success of stations, and it’s the job of leadership to ensure the team doesn’t let it get pushed aside and forgotten. But finding new ways to motivate and challenge your team to be excited about doing it can be an art form....
by Angela Betasso | Jun 4, 2021 | Prime Time
Do your sellers know how much they put in their pocket with every sale? Not too long ago, I was in a top-20 market when a seller excitedly told me they had just closed $80k with a digital solution. Doing the math in my head, I said, “So that means you just made...