According to recent surveys, anywhere from 25% to 40% of workers are thinking about quitting their jobs. It’s what economists are calling “The Great Resignation.”

As you might imagine, several reasons are fueling this post-pandemic desire to job jump:

    • They’re reevaluating their work-life balance—whether fewer hours or more flexibility
    • They want a total career change, especially from careers highly affected by the pandemic
    • They’re leaving because their companies won’t offer hybrid or work-from-home options
    • OR they’re leaving because they want to be in an office environment, or part of a face-to-face team, and their companies are staying remote

So what does this mean for sales leaders? As someone who has been a seller and sales leader, and having witnessed first-hand recent departures, here is my advice:

    • Show empathy. Understand that your sellers are struggling with the next phase of their new normal when they go back to the office, whether full time or some variation
    • Give credit. Your team pivoted and succeeded in working from home or in some unique situation over the past fourteen months … give them the credit they deserve
    • Be transparent. Even if you don’t yet know what the new normal will be at your station, let your employees know you are considering all options for your team to succeed. And remember, it’s the unknown that is making lots of employees nervous, even if you only have clarity on one piece out of five, give them that one.
    • Patience and gap training. Some newer hires, those who have never worked in your station environment, may feel “behind” since they’ve been working from home. They have missed the opportunity to network, learn, and grow from interaction with their peers. And they don’t know how things used to be in the office. Make sure to give them the needed time and training once back in the office and look for ways your veterans can help them along.

Margie Chilson is a Senior Marketing Consultant for JDA.media.

Her vast experience includes nearly three decades in broadcast television and digital sales marketing, working in and with multiple markets and affiliations including Dallas-Fort Worth at WFAA, Denver at KUSA-KTVD, KMGH, KWGN, and as a team manager at Millennium Television Sales.

Margie’s years as a local seller were award-winning and inspiration for her jump to JDA.media. She exceeded new business and digital goals on a consistent basis at Belo Corp., Scripps, Tribune, and TEGNA Inc. stations. A true innovator, Margie pioneered job-sharing positions in Dallas and Denver, balancing hectic work schedules and family, paving the way for working parents with careers in media sales.

Margie is well known and respected for her diligence, drive, and new business results. Due to her years in the business as an account executive and sales leader, she knows the station environment well and can easily relate to local sellers as well as the most senior managers.

An alum of Oklahoma State University who graduated with Honors in Journalism Advertising, Margie boasts an outstanding track record of helping business owners strategically grow their revenue through broadcast, streaming and digital solutions.

Margie and her husband Tim have been married for 23 years. The couple and their two children live in Littleton, CO, a suburb of Denver. Their son, Ryan, attends the University of Colorado Boulder, and their daughter, Mary, is in high school.  In their spare time, the Chilsons enjoy travel, hiking in the picturesque Rocky Mountains, cooking, watching movies, and cheering on their kids in various sporting events.