by Margie Chilson | Aug 4, 2021 | Prime Time
According to recent surveys, anywhere from 25% to 40% of workers are thinking about quitting their jobs. It’s what economists are calling “The Great Resignation.” As you might imagine, several reasons are fueling this post-pandemic desire to job jump: They’re...
by John Hillary | Jul 28, 2021 | Prime Time
OTT. It’s the acronym our sellers love to use to show we’re “with the times,” whether the seller fully understands the platform or advertiser opportunities. When we ask sellers to explain the difference between their OTT offerings and a competitor, it can get murky,...
by Tom Ray | Jul 21, 2021 | Prime Time
I love our business. I’ve dedicated my career to helping local advertisers earn better results. So it bothers me when I see sellers make easily avoidable mistakes that can kill a campaign. Here are 2 classics I encountered recently. Mistake #1: Lack of Focus. A...
by Phil Bernstein | Jul 14, 2021 | Prime Time
When your sellers cold call a prospect and get voice mail, do they leave a message? Many sellers don’t, because… “Nobody listens to voice mail anymore.” “I’m no good at leaving messages.” “They never call back, so why bother?” I always leave a message. It doesn’t cost...
by John Hillary | Jul 7, 2021 | Prime Time
Here’s a quick exercise for a sales meeting. Poll your team and ask them, “After your last presentation in which you DID NOT get a final answer, was your first follow-up done via phone or email? And be honest.” If there are ten people on your staff, I’d put strong...
by Jarrett McConnico | Jun 30, 2021 | Prime Time
At JDA.media, we’ve been discussing the book, Virtual Selling, by Jeb Blount. He’s written a powerful guide highlighting virtual selling tools such as email, voice mail, text, chat, phone, and video calls – even social media. My favorite is Chapter 19 starting...
