by Jim Stoos | Jun 22, 2021 | Prime Time
When I’m dealing with a difficult situation, I need to focus my energy away from the negative to the positive. I have been leading sales teams for much of my career. Which means I have been telling people what to do for over 20 years. As a JDA.media Senior Marketing...
by Angela Betasso | Jun 15, 2021 | Prime Time
When you look at your calendar, specifically at meetings you’ve got that day with groups, individuals or clients … do you ‘smile’ and feel ready to participate? If not, you need to make an adjustment to tackle the day. When you’re annoyed, not ready for a...
by Billie Adkins | Jun 7, 2021 | Prime Time
Prospecting new business is paramount to the success of stations, and it’s the job of leadership to ensure the team doesn’t let it get pushed aside and forgotten. But finding new ways to motivate and challenge your team to be excited about doing it can be an art form....
by Angela Betasso | Jun 4, 2021 | Prime Time
Do your sellers know how much they put in their pocket with every sale? Not too long ago, I was in a top-20 market when a seller excitedly told me they had just closed $80k with a digital solution. Doing the math in my head, I said, “So that means you just made...
by JDA Team | May 17, 2021 | Prime Time
Presenting to clients can be a challenge, especially when we know that most clients feel they’re being “sold to” rather than being “consulted.” When someone speaks, the audience experiences the interaction like a movie. Their first thought is, “Is this movie...
by John Hillary | May 14, 2021 | Prime Time
In the ongoing crusade to achieve higher closing ratios, I have recently focused even more on ways I can articulate the value of Digital to clients. We all know how easy it is to quickly “get in the weeds” when selling some of our more complex solutions. What I saw...
