by John Hillary | Jul 7, 2021 | Prime Time
Here’s a quick exercise for a sales meeting. Poll your team and ask them, “After your last presentation in which you DID NOT get a final answer, was your first follow-up done via phone or email? And be honest.” If there are ten people on your staff, I’d put strong...
by Jarrett McConnico | Jun 30, 2021 | Prime Time
At JDA.media, we’ve been discussing the book, Virtual Selling, by Jeb Blount. He’s written a powerful guide highlighting virtual selling tools such as email, voice mail, text, chat, phone, and video calls – even social media. My favorite is Chapter 19 starting...
by Jim Stoos | Jun 22, 2021 | Prime Time
When I’m dealing with a difficult situation, I need to focus my energy away from the negative to the positive. I have been leading sales teams for much of my career. Which means I have been telling people what to do for over 20 years. As a JDA.media Senior Marketing...
by Billie Adkins | Jun 7, 2021 | Prime Time
Prospecting new business is paramount to the success of stations, and it’s the job of leadership to ensure the team doesn’t let it get pushed aside and forgotten. But finding new ways to motivate and challenge your team to be excited about doing it can be an art form....
by Angela Betasso | Apr 26, 2020 | Coronavirus Crisis, Prime Time
In 2008, I was a General Sales Manager at a large market broadcast affiliate. And I distinctly remember feeling the weight of my world—a local station and our digital platforms—heavy across my shoulders. As with many other companies during that difficult time, we...
