by Angela Betasso | May 17, 2020 | Coronavirus Crisis, Local marketing, Prime Time
Dear Local Media Director, We’ve been talking about Phase 2 for a bit now, pivoting priority. And I’ve seen you do good work adjusting and customizing the Local marketing plans for your clients and brands. Your ability to shift quickly, pinpoint where the action is,...
by Angela Betasso | May 3, 2020 | Coronavirus Crisis, Prime Time
Angela Betasso, President, and Billie Adkins, Senior Marketing Consultant. Co-workers sitting at established home-work stations. Same information relayed in morning virtual meetings replayed again in the afternoon ones—hardly repackaged and not much new. Another day,...
by Angela Betasso | Apr 26, 2020 | Coronavirus Crisis, Prime Time
In 2008, I was a General Sales Manager at a large market broadcast affiliate. And I distinctly remember feeling the weight of my world—a local station and our digital platforms—heavy across my shoulders. As with many other companies during that difficult time, we...
by Jim Doyle | Apr 17, 2020 | Coronavirus Crisis, Prime Time
I don’t know about you, but this coronavirus crisis has lost its novelty for me. This is the longest time I’ve not been on an airplane in 30 years. And, as much as I’d like to be heading somewhere next week—a goal my wife would also approve of—I think it’s unlikely...
by Jim Doyle | Apr 17, 2020 | Coronavirus Crisis, Prime Time
When this is all done, I hope the leaders of our industry take a moment for self-congratulation. You have effectively balanced your responsibility to serve your communities with your responsibilities to your people. That’s what true leadership looks like. I am so...
by Angela Betasso | Mar 30, 2020 | Coronavirus Crisis, Prime Time
By Angela Betasso, President, and Jim Stoos, Senior Marketing Consultant. We don’t believe anyone could have foreseen what is happening now, when putting together 2020 budgets and plans last year. And yet, as unpredictable as it is right now, there are a few things...