by Angela Betasso | Jun 11, 2023 | Prime Time
The Idea: The pandemic, and now the talent wars, have shifted work attire and expectations, resulting in more relaxed workwear. Yet the concept and research around the importance of first impressions remains true—and as outside B2B sellers, we must immediately...
by Tom Ray | Mar 27, 2023 | Prime Time
How persuasive is speed when a consumer is deciding where to make a purchase? Turns out… very… Jay Baer, one of my favorite marketing gurus, conducted a study on Consumer Patience, and the results revealed this not-so-surprising statistic: “64% of customers say speed...
by John Hillary | Mar 22, 2023 | Prime Time
A confused buyer buys nothing. As leaders, we must constantly be on the lookout for confusing messages, complicated positioning and the like—this is especially true in the digital sales space, despite most of us selling many digital solutions for the last 20 years....
by Phil Bernstein | Mar 2, 2023 | Prime Time
It was the end of an extended chase. In early 2021, a longtime client underwent a management change and the new marketing director canceled everything with us. For nearly 2 years I’d been trying to build a relationship with the new guy. Phone calls, emails, a meeting...
by Jim Stoos | Jan 24, 2023 | Prime Time
The sky is falling, the sky is falling. If you have a ‘chicken little’ seller or client who thinks that the world is going to collapse due to a recession, inflation, or the like … here’s a bit of perspective to share: Let’s look at historical recession data in...