Sales Manager’s High Performance BootCamp

Attend our 3-day BootCamp and discover an incredible new understanding of what leadership is all about.  Join sales and marketing pros Angela Betasso, Tom Ray, and Pat Norris for learning, laughter, and leadership lessons that will take you to the next level of success. You’ll love the experiences and opportunities to network with your media peers. Of course, you’ll also work through key management theories, hear from world-class leadership speakers and teachers, and have time to do critical strategic thinking and mapping.

The best leaders in local media attend – you should too!

Comments From Attendees

You’ll be a believer, too!

“I wish to thank for (planning and) executing a remarkable Boot Camp experience. From top to bottom, the sessions and people brought me energy, knowledge, and a reminder of everything that’s good about our special business. Pretty damn impressive.”


Michael Spiesman

VP Sales & Marketing, Heartland Media

“It was great to meet other leaders (from) across the country and have time to talk about common challenges. It was also wonderful to have uninterrupted time to really work on being a better person, as well as a better leader.”

Erin Russell Schendle

Local Sales Manager, WFAA (Dallas, TX)

“This was my first Boot Camp and I look forward to many more. I was able to use this time to meet and make connections with so many great folks, and learn some very basic, but super important, strategies that will allow me and my team to grow, bond and ultimately sell more! It was the best conference I’ve ever attended. Thank you for the most amazing and uplifting experience!”

Nick Capriola

Director of Sales, WTVO (Rockford, IL)

“Real world, relevant (with) action steps. Motivating, entertaining, fun, humorous, and cutting edge. Will be huge ROI for our group.”

Dan Batchelor

Corporate Director of Sales, Quincy Media

2020 Guest Speakers Included:

Chester Elton

#1 Bestselling Business Author, Organizational Culture, Employee Engagement and Teamwork Expert

Chester Elton has spent two decades helping today’s best leaders engage their employees to execute on strategy, vision, and values.

He’s been called the “apostle of appreciation” by Canada’s Globe and Mail, “creative and refreshing‚” by the New York Times, and a “must read for modern managers” by CNN. Elton is co-author of the multiple award-winning New York Times and #1 Wall Street Journal bestselling leadership book, All In, The Carrot Principle, and The Best Team Wins. His books have been translated into more than 30 languages and have sold more than 1.5 million copies worldwide.

Elton is often quoted in publications such as the Wall Street Journal, Washington Post, Fast Company and the New York Times. He has appeared on NBC’s Today, CNN, ABC, MSNBC, National Public Radio and CBS’s 60 Minutes.

Elton serves as a leadership consultant to firms such as American Express, AT&T, Avis Budget Group, and Procter & Gamble.


Kristen Hadeed

Kristen Hadeed is the founder of Student Maid, a successful cleaning company that has employed thousands of students over the last decade and is known for building the next generation of leaders.

When Kristen started her journey, she had no idea what she was in for: The average turnover rate in the cleaning industry is 75%, and profit margins hover around 15%. But even with the odds stacked against her, she built a company that blew the industry benchmarks out of the water. Her people love coming to work, they stick around for years, and some have even turned down dream jobs to join the executive team and build careers at Student Maid.

Kristen believes Student Maid’s success boils down to one thing and one thing only: creating a place with humanity at its core. A place where people feel accepted for who they are, where they’re encouraged to fail and embrace their imperfections, and where they’re empowered to reach their potential. Now, she spends most of her time helping leaders and organizations around the world create similar environments for their people.

In 2017, she published her first book, Permission To Screw Up, in which she offers an unapologetic account of her biggest mistakes in leadership. She hopes that her vulnerability will give others the courage to open up about their own “perfectly imperfect” moments and proudly embrace them as the tremendous learning opportunities they are.


Mark Scharenbroich, CSP, CPAE

Mark is known as a top performer in the speaking industry for his authentic delivery, his talent for delivering unique stories, and his comedic timing. His audiences remember his “Nice Bike” presentation for years after it’s delivered.

Mark’s core messages have always been about connecting. Sometimes it was in schools to help teachers connect to their students, or in organizations and businesses to help team members feel truly connected to their core values and their customers.

Mark’s biggest “Aha!” moment came while traveling through Milwaukee, Wisconsin to a speaking engagement. It was there that he stumbled upon the Harley-Davidson 100th year anniversary celebration. He kept overhearing people as they passed bikers share two simple words, “Nice Bike.”

A connection was made. It gave Mark an unforgettable metaphor that inspired him to write his award-winning book, Nice Bike: Making Meaningful Connections on the Road of Life.

Feel free to reach out anytime.
7711 Holiday Drive
Sarasota, FL  34231

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Margie Chilson is a Senior Marketing Consultant for

Her vast experience includes nearly three decades in broadcast television and digital sales marketing, working in and with multiple markets and affiliations including Dallas-Fort Worth at WFAA, Denver at KUSA-KTVD, KMGH, KWGN, and as a team manager at Millennium Television Sales.

Margie’s years as a local seller were award-winning and inspiration for her jump to She exceeded new business and digital goals on a consistent basis at Belo Corp., Scripps, Tribune, and TEGNA Inc. stations. A true innovator, Margie pioneered job-sharing positions in Dallas and Denver, balancing hectic work schedules and family, paving the way for working parents with careers in media sales.

Margie is well known and respected for her diligence, drive, and new business results. Due to her years in the business as an account executive and sales leader, she knows the station environment well and can easily relate to local sellers as well as the most senior managers.

An alum of Oklahoma State University who graduated with Honors in Journalism Advertising, Margie boasts an outstanding track record of helping business owners strategically grow their revenue through broadcast, streaming and digital solutions.

Margie and her husband Tim have been married for 23 years. The couple and their two children live in Littleton, CO, a suburb of Denver. Their son, Ryan, attends the University of Colorado Boulder, and their daughter, Mary, is in high school.  In their spare time, the Chilsons enjoy travel, hiking in the picturesque Rocky Mountains, cooking, watching movies, and cheering on their kids in various sporting events.