by Tom Ray | Oct 21, 2021 | Prime Time
I first wrote this in 2009 as the country was just emerging from the depths of the Great Recession. Although the pandemic has been vastly different, we’re seeing many similarities in how people are handling this extended time of uncertainty. These types of conditions...
by Tom Ray | Jul 21, 2021 | Prime Time
I love our business. I’ve dedicated my career to helping local advertisers earn better results. So it bothers me when I see sellers make easily avoidable mistakes that can kill a campaign. Here are 2 classics I encountered recently. Mistake #1: Lack of Focus. A...
by Angela Betasso | Feb 24, 2021 | Prime Time
Having just gone through the Interviewing and hiring process again, I thought I’d pay forward a tactic I’ve used for years to get a read on an interviewee’s personality. I’m sure we’ve all had hires who turned out much different than we anticipated—some much better...
by Angela Betasso | Feb 12, 2021 | Prime Time
One of the many things I love about our JDA experts—our Senior Marketing Consultants, Pat Norris and Tom Ray—is their continual drive for personal growth. Their ‘never settle,’ curious and open mindset. In the last 60 days, one item seemed to resonate with this group...
by John Hillary | Jan 14, 2021 | Prime Time
Have you heard this one before? The client asks an account executive a simple question. “Do you sell digital products?” The AE emphatically answers, “Yes, we do,” and continues by reeling off a long list of options. The problem is … all the client wanted was a simple...
