by John Hillary | Jul 7, 2021 | Prime Time
Here’s a quick exercise for a sales meeting. Poll your team and ask them, “After your last presentation in which you DID NOT get a final answer, was your first follow-up done via phone or email? And be honest.” If there are ten people on your staff, I’d put strong...
by Billie Adkins | Jun 7, 2021 | Prime Time
Prospecting new business is paramount to the success of stations, and it’s the job of leadership to ensure the team doesn’t let it get pushed aside and forgotten. But finding new ways to motivate and challenge your team to be excited about doing it can be an art form....
by John Hillary | May 14, 2021 | Prime Time
In the ongoing crusade to achieve higher closing ratios, I have recently focused even more on ways I can articulate the value of Digital to clients. We all know how easy it is to quickly “get in the weeds” when selling some of our more complex solutions. What I saw...
by Angela Betasso | May 12, 2021 | Prime Time
This was originally published in JDA.media’s management coaching newsletter, LeadersEdge, on March 3, 2021. Next week will mark a one-year milestone … one year since the World Health Organization (WHO) announced that the coronavirus outbreak was officially a...
by Angela Betasso | Feb 24, 2021 | Prime Time
Having just gone through the Interviewing and hiring process again, I thought I’d pay forward a tactic I’ve used for years to get a read on an interviewee’s personality. I’m sure we’ve all had hires who turned out much different than we anticipated—some much better...