by Angela Betasso | Apr 12, 2022 | Prime Time
Two weeks ago, I made a poor business judgment decision, one out of character. Since then, I’ve thought about it quite a bit—how I might learn from it, why it happened, and what steps I can take now. Like most sales leaders and sellers, I derive energy when working...
by Pat Norris | Dec 28, 2021 | Prime Time
It’s a staple of the JDA.media teaching philosophy—the diagnosis call is about uncovering a prospect’s needs and determining if your products can help them grow their business. It is not about selling your station or package. How that works to engage a prospect and...
by Tom Ray | Dec 21, 2021 | Prime Time
Imagine a Grammy Award-winning artist composing the next great song. It’s a complex number filled with overlapping harmonies and an amazing hook that is sure to be a hit. How many times do you think it will be rehearsed before it’s ever performed in front of a live...
by Holly Allen | Dec 15, 2021 | Prime Time
Having been a media seller, an NSM, LSM, DOS, and even GM in various stages of my career, I’ve been involved in a lot of offsite planning meetings. Some were valuable and others were just the same old sales meeting in a different location. It all depends on the...
by Pat Norris | Dec 8, 2021 | Prime Time
Anyone who’s ever been in sales has most likely encountered the prospect who was shocked at the investment number during the presentation close. To reduce this “fear factor,” I recommend covering the potential “ask” number during the diagnosis call. This way, during...