by JDA Team | May 17, 2021 | Prime Time
Presenting to clients can be a challenge, especially when we know that most clients feel they’re being “sold to” rather than being “consulted.” When someone speaks, the audience experiences the interaction like a movie. Their first thought is, “Is this movie...
by Angela Betasso | Jun 12, 2020 | Prime Time
Nowadays, I am observing a lot of companies conducting virtual sales training. I imagine much of it is good and may help develop an account executive’s level of professionalism. I’m less certain, however, that it improves actual closing ratios and revenue demand...
by Angela Betasso | May 17, 2020 | Coronavirus Crisis, Local marketing, Prime Time
Dear Local Media Director, We’ve been talking about Phase 2 for a bit now, pivoting priority. And I’ve seen you do good work adjusting and customizing the Local marketing plans for your clients and brands. Your ability to shift quickly, pinpoint where the action is,...
by Angela Betasso | Mar 30, 2020 | Coronavirus Crisis, Prime Time
By Angela Betasso, President, and Jim Stoos, Senior Marketing Consultant. We don’t believe anyone could have foreseen what is happening now, when putting together 2020 budgets and plans last year. And yet, as unpredictable as it is right now, there are a few things...