by Angela Betasso | Jul 11, 2022 | Prime Time
What’s the biggest predictor of success? If you said past success you’re on the right track. Past behavior is the best predictor of future behavior. With that in mind, coupled with a need for good sellers—targeting second-career and/or younger boomers for open sales...
by Phil Bernstein | Jun 23, 2022 | Prime Time
“20% of your account list is going to disappear every year no matter how good you are. So you’ve got to be looking for new business every single day.” I was given that information by an experienced media salesperson when I was a rookie. I’ve never seen the 20% figure...
by Pat Norris | Dec 8, 2021 | Prime Time
Anyone who’s ever been in sales has most likely encountered the prospect who was shocked at the investment number during the presentation close. To reduce this “fear factor,” I recommend covering the potential “ask” number during the diagnosis call. This way, during...
by John Hillary | Nov 17, 2021 | Prime Time
It’s not always easy to get the answers we want during our diagnosis call. Whether the client doesn’t feel comfortable initially, we didn’t ask the question properly, or they simply haven’t thought about their business thoroughly enough, we sometimes hit a roadblock...
by Phil Bernstein | Nov 11, 2021 | Prime Time
In 2019, after nine years as a JDA Senior Marketing Consultant, I rejoined iHeartMedia in a Senior Account Executive role. This meant using “prospecting muscles” for myself, not as a coach. Seeking out new business, cold calling, convincing busy customers to meet with...