by Tom Ray | Mar 27, 2023 | Prime Time
How persuasive is speed when a consumer is deciding where to make a purchase? Turns out… very… Jay Baer, one of my favorite marketing gurus, conducted a study on Consumer Patience, and the results revealed this not-so-surprising statistic: “64% of customers say speed...
by Phil Bernstein | Mar 2, 2023 | Prime Time
It was the end of an extended chase. In early 2021, a longtime client underwent a management change and the new marketing director canceled everything with us. For nearly 2 years I’d been trying to build a relationship with the new guy. Phone calls, emails, a meeting...
by JDA Team | May 17, 2021 | Prime Time
Presenting to clients can be a challenge, especially when we know that most clients feel they’re being “sold to” rather than being “consulted.” When someone speaks, the audience experiences the interaction like a movie. Their first thought is, “Is this movie...
by Jim Doyle | Mar 4, 2020 | Prime Time, Sales
Here’s the scene. It happens hundreds of times each week in your market. And, in every market. An account executive meets a client for the first time. Early in the meeting, often in the first minute or so, the client asks a really common question: “What have you got...
