by Angela Betasso | Apr 12, 2022 | Prime Time
Two weeks ago, I made a poor business judgment decision, one out of character. Since then, I’ve thought about it quite a bit—how I might learn from it, why it happened, and what steps I can take now. Like most sales leaders and sellers, I derive energy when working...
by Billie Adkins | Dec 1, 2021 | Prime Time
As we continue in this period of transition post-pandemic, many things remain in flux. Returning to the office? RTO put on hold? Already in the office but having trouble staying on task and remaining motivated? Not sure how to handle meetings—how many is too many?...
by John Hillary | Oct 26, 2021 | Prime Time
Singular Focus. It’s a concept we discuss with advertisers who want to “laundry list” everything they offer in their creative, resulting in a less effective overall message. Well, advertisers aren’t the only ones who can benefit from the concept of singular focus!...
by Tom Ray | Oct 21, 2021 | Prime Time
I first wrote this in 2009 as the country was just emerging from the depths of the Great Recession. Although the pandemic has been vastly different, we’re seeing many similarities in how people are handling this extended time of uncertainty. These types of conditions...
by Angela Betasso | Oct 13, 2021 | Prime Time
With all the pressures of late—the long tail of the pandemic, advertiser fits and starts, new office structures, team dynamics including recruitment and retention, and of course, our ever-present revenue goals across multiple platforms … it can be a lot for a...