by Angela Betasso | May 10, 2023 | Prime Time
What: CX, or Customer Experience, is the sum of all the interactions between an advertiser and you, from the moment of initial engagement to the final purchase and beyond. Remember it includes perceptions, expectations, emotions, and behaviors. Why We Care: What do...
by Tom Ray | Mar 27, 2023 | Prime Time
How persuasive is speed when a consumer is deciding where to make a purchase? Turns out… very… Jay Baer, one of my favorite marketing gurus, conducted a study on Consumer Patience, and the results revealed this not-so-surprising statistic: “64% of customers say speed...
by Angela Betasso | Feb 8, 2023 | Prime Time
I believe front-line leaders are key to a station’s productivity, culture, and success … and their role’s value cannot be overstated. LSMs and DSMs, our own front-line managers, are the ones who ‘make it happen’—communicating between upper management and...
by Kathrine Glass | Dec 14, 2022 | Prime Time
Have you ever done a SWOT analysis on YOURSELF? Typically, SWOTS—strengths, weaknesses (internal), opportunities, threats (external)—are done for business efforts, if a company does them. Yet, they can also be used to provide powerful personal insights. By creating a...
by Margie Chilson | Sep 21, 2022 | Prime Time
Along with over 4 million others on LinkedIn, I follow “Leadership First” to get uplifting messages and daily reminders of what it takes to be a good leader. Recently, I was struck by a quote from Brian Tracy—“Become the kind of leader who people would follow...