by Angela Betasso | Dec 8, 2020 | Prime Time
Creating and sharing stack ranking boards, and ranking grids, can be powerful tools for sales teams. Whether the tracking is shared on creative posterboards and hand-drawn thermometers or through concise excel grids and company leaderboards… the key is sharing them...
by Tom Ray | Nov 22, 2020 | Prime Time
Obsession by Calvin Klein—hands down. While at home working, I received an invitation from one of our partner stations to join a Zoom presentation for a new advertiser. It was a big prospect, and the presentation was in 90 minutes. The invite was unexpected, and I was...
by JDA Team | Nov 13, 2020 | Prime Time
JDA Senior Marketing Consultant, Perry Kapiloff, wrote this article in honor of Veteran’s Day for our leadership coaching group and we wanted to share it with you. On this Veteran’s Day, I’m reminded of great generals, like Dwight D. Eisenhower, who successfully led...
by Angela Betasso | Oct 18, 2020 | Prime Time
“When the tide goes out, you can see who is swimming naked.” I’m reminded of this phrase as I think about folks handling the huge tide of political dollars. The tide is in, and sadly, it will inevitably go out. For many, this is yet another test of sales leadership,...
by Angela Betasso | Sep 13, 2020 | Prime Time
Legendary ad guru David Ogilvy was credited with coining the term “Brand” years ago explaining it as “the intangible sum of a product’s attributes.” Nowadays, “branding” refers to the process associated with establishing and publicizing everything from goods and...
