by Angela Betasso | Oct 18, 2020 | Prime Time
“When the tide goes out, you can see who is swimming naked.” I’m reminded of this phrase as I think about folks handling the huge tide of political dollars. The tide is in, and sadly, it will inevitably go out. For many, this is yet another test of sales leadership,...
by Angela Betasso | Aug 9, 2020 | Prime Time
No decision making authority, but all the accountability. Let’s all take a little truth serum: as a senior executive, have you or your company created an environment where your operators and/or team leaders would agree with the headline above? If yes, whether you got...
by Angela Betasso | Mar 30, 2020 | Coronavirus Crisis, Prime Time
By Angela Betasso, President, and Jim Stoos, Senior Marketing Consultant. We don’t believe anyone could have foreseen what is happening now, when putting together 2020 budgets and plans last year. And yet, as unpredictable as it is right now, there are a few things...