by John Hillary | Oct 26, 2021 | Prime Time
Singular Focus. It’s a concept we discuss with advertisers who want to “laundry list” everything they offer in their creative, resulting in a less effective overall message. Well, advertisers aren’t the only ones who can benefit from the concept of singular focus!...
by Tom Ray | Oct 21, 2021 | Prime Time
I first wrote this in 2009 as the country was just emerging from the depths of the Great Recession. Although the pandemic has been vastly different, we’re seeing many similarities in how people are handling this extended time of uncertainty. These types of conditions...
by Angela Betasso | Oct 13, 2021 | Prime Time
With all the pressures of late—the long tail of the pandemic, advertiser fits and starts, new office structures, team dynamics including recruitment and retention, and of course, our ever-present revenue goals across multiple platforms … it can be a lot for a...
by Jim Stoos | Oct 6, 2021 | Prime Time
As we start bringing our teams back to the office, here are some thoughts to consider. During this lengthy pandemic selling situation, I have witnessed a huge divide between sales folks who are thriving at home and ones who are failing. Although many of the struggling...
by Phil Bernstein | Sep 29, 2021 | Prime Time
When I was seven years old, I watched an encyclopedia salesperson turn a guaranteed “yes” into an emphatic “NO!” (For non-boomers reading this, an encyclopedia was kind of like Google, but in 25-volume book form.) My father wanted to buy a set of encyclopedias. The...
by Angela Betasso | Sep 22, 2021 | Prime Time
“Every adversity, every failure, and every heartache carries with it the seed of an equivalent or a greater benefit.” -Napoleon Hill (author of Think and Grow Rich) Think about the last bad thing that happened to you. How did you respond? Did the event suck you in and...
