by John Hillary | Jan 10, 2023 | Prime Time
A significant portion of an account executive’s job is dealing with situations that are inherently uncomfortable: discussing a client’s budget, consistently calling to follow up with prospects, and dealing with the silence that often comes after asking for the order....
by John Hillary | Oct 4, 2022 | Prime Time
Here’s a tip for media sellers to remember before presenting their next marketing strategy. One of the most effective responses to a complex or difficult question is often … a question. We’ve all been guilty of losing sales because we blurt out answers to customer...
by John Hillary | Sep 1, 2022 | Prime Time
When it comes to closing, how we speak is often more important than what we say. Before every presentation, I ask myself, “What’s my tone for this client?” The question reminds me to consider THEIR personality style and how I can best match it to keep them engaged....
by Pat Norris | Aug 25, 2022 | Prime Time
What would you do in this scenario? You’ve got a new seller on your team. They’re gung-ho to close new business. On one of their reach outs, they talk to a business owner who’s receptive to a meeting. During the initial conversation, he tells the seller he’s got a...
by Pat Norris | Aug 9, 2022 | Prime Time
I have watched hundreds of sellers and sales managers ask for money and have asked for a lot of it myself. And through the years, I have become convinced that the art of closing—securing new local revenue—has nothing to do with the facts we present. Rather, it’s about...