by Angela Betasso | May 10, 2023 | Prime Time
What: CX, or Customer Experience, is the sum of all the interactions between an advertiser and you, from the moment of initial engagement to the final purchase and beyond. Remember it includes perceptions, expectations, emotions, and behaviors. Why We Care: What do...
by Tom Ray | Mar 27, 2023 | Prime Time
How persuasive is speed when a consumer is deciding where to make a purchase? Turns out… very… Jay Baer, one of my favorite marketing gurus, conducted a study on Consumer Patience, and the results revealed this not-so-surprising statistic: “64% of customers say speed...
by John Hillary | Mar 22, 2023 | Prime Time
A confused buyer buys nothing. As leaders, we must constantly be on the lookout for confusing messages, complicated positioning and the like—this is especially true in the digital sales space, despite most of us selling many digital solutions for the last 20 years....
by Tom Ray | Nov 30, 2022 | Prime Time
What type of manager are you? Conservative, stay-the-course, if it ain’t broke don’t fix it? Are you a Dr. No—meeting all of your team’s suggestions and new ideas with “No”? Or are you daring, open to improvisation, have backup plans, take advantage of tech...
by Leslie Sufficool-Malcom | Nov 11, 2022 | Prime Time
Your new hire impressed you enough to invite them to join your team. Now, it’s your turn to reinforce their smart decision. And that starts before day one with a strong onboarding process. Here are 6 practices I’ve found effective to up the WOW factor with new...
