Most sales leaders and successful salespeople have a high level of conscientiousness, are achievement-oriented, and curious.

They are probably most inspired when connecting with others, creating a sense of purpose, learning, and a feeling of accomplishment.

It’s no wonder the happiness factor you see or feel from your top-performing rock stars may be in shorter supply lately.

Think about it: in a world where goals are in flux, the ability to help clients is strained by factors out of their control, where curiosity is satiated online and virtual-only, rather than via an in-person, face-to-face experience.

For those of you who know me, it comes as no surprise that I fall directly into this camp. And, to tell the truth, I’m becoming exhausted by the “Groundhog Day” quality of it all. I crave peer connection, learning with others, and even a group whiteboard session.

The last two times I was on Microsoft teams, the audio connection was terrible. It left me frustrated with technology and upset at myself for talking at 100+ decibels (much like speaking louder to a person who speaks an entirely different language and thinking that will help).

Not a “best foot forward” way to do business.

After getting off the call and reflecting about how frustrating, and sad, this new environment can be, I remembered that one of the participants said they were taking a “happiness course” online. This person is at the top of their game, a corporate leader in our industry, and they’re taking a happiness course? How cool is that!

So, after calling AT&T (again), I did a bit of research into increasing the so-called happiness factor during the pandemic for people like me.

With that in mind, here are four action items I found that speak to me (outside the plethora of information on exercise and meditation).

Maybe it will connect with you:

  • Create Variety in Daily Routines, as well as new experiences.
  • Stop Multitasking: studies show people lose significant IQ points when doing it and that the process lowers feelings of happiness too.
  • Focus on Others: volunteer, call an elderly neighbor. (My wife recently signed-up for “Be My Eyes” an app that helps the blind. She face-times with those in need, walks them through picking out a shirt, identifying paper bills, etc. It’s easy, helpful, and makes for a happy heart).
  • And my favorite, View the Crisis as a Challenge to Be Fought and Won, an incredibly powerful mindset for achievement-oriented personalities.

I plan on working most of these action items into my weekly routine, and where possible, into my daily life. I also believe by getting creative and working them into our company life, it may help keep our high-performing team… high-performing.

After all, in studies referenced by HBR’s “The Happiness Dividend” article, happier people, especially salespeople, are 37%+ more productive.

At JDA, we’re having fruitful conversations with senior media leaders across the country around driving revenue, sales leadership and marketing best practices. If I can be a sounding board for you or your company, please reach out to or

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