You’ve just finished a sales meeting in which you made a significant change to the format, or delivered a recap to your General Manager or boss. You hope your team, or boss, found it effective and are wondering if they have any thoughts on how you might make the next one even better. So, you ask them for their feedback. Smart move, right?

Well … according to a study by the Harvard Business Review, if you really want to ensure that your future meetings hit the mark, you may want to re-frame your request.

HBR found that when we ask for “feedback,” people tend to evaluate the past event, rather than picturing how it could be done better in the future. It also results in vague, “nice” responses such as, “I liked it,” or “It was good”—answers that might make you happy but do nothing to help you improve going forward.

So, what’s more effective? Ask for ADVICE.

Asking for advice does three things:

  1. Changes the respondent’s mindset from thinking about the past to considering the possibilities for the future
  2. Invites collaboration by implying you’ll use their advice to get better
  3. Makes others feel respected, trusted, and valued

One caveat. If all you’re looking for in feedback is validation that you’ve done a good job or that your “event” was a success, then stick with asking for feedback. But if you truly want to improve, switch it up and ask for advice. Chances are much higher you’ll get actionable input and buy-in.

Margie Chilson is a Senior Marketing Consultant for JDA.media.

Her vast experience includes nearly three decades in broadcast television and digital sales marketing, working in and with multiple markets and affiliations including Dallas-Fort Worth at WFAA, Denver at KUSA-KTVD, KMGH, KWGN, and as a team manager at Millennium Television Sales.

Margie’s years as a local seller were award-winning and inspiration for her jump to JDA.media. She exceeded new business and digital goals on a consistent basis at Belo Corp., Scripps, Tribune, and TEGNA Inc. stations. A true innovator, Margie pioneered job-sharing positions in Dallas and Denver, balancing hectic work schedules and family, paving the way for working parents with careers in media sales.

Margie is well known and respected for her diligence, drive, and new business results. Due to her years in the business as an account executive and sales leader, she knows the station environment well and can easily relate to local sellers as well as the most senior managers.

An alum of Oklahoma State University who graduated with Honors in Journalism Advertising, Margie boasts an outstanding track record of helping business owners strategically grow their revenue through broadcast, streaming and digital solutions.

Margie and her husband Tim have been married for 23 years. The couple and their two children live in Littleton, CO, a suburb of Denver. Their son, Ryan, attends the University of Colorado Boulder, and their daughter, Mary, is in high school.  In their spare time, the Chilsons enjoy travel, hiking in the picturesque Rocky Mountains, cooking, watching movies, and cheering on their kids in various sporting events.