by Holly Allen | Apr 21, 2022 | Prime Time
Ever find yourself sitting at your desk late into the evening, looking at the five things still left on your calendar that you’d planned to get done, and lamenting, “Where did the day go?” If you constantly feel you’re being less productive than you could be, or want...
by Pat Norris | Dec 28, 2021 | Prime Time
It’s a staple of the JDA.media teaching philosophy—the diagnosis call is about uncovering a prospect’s needs and determining if your products can help them grow their business. It is not about selling your station or package. How that works to engage a prospect and...
by Holly Allen | Dec 15, 2021 | Prime Time
Having been a media seller, an NSM, LSM, DOS, and even GM in various stages of my career, I’ve been involved in a lot of offsite planning meetings. Some were valuable and others were just the same old sales meeting in a different location. It all depends on the...
by Pat Norris | Dec 8, 2021 | Prime Time
Anyone who’s ever been in sales has most likely encountered the prospect who was shocked at the investment number during the presentation close. To reduce this “fear factor,” I recommend covering the potential “ask” number during the diagnosis call. This way, during...
by Billie Adkins | Dec 1, 2021 | Prime Time
As we continue in this period of transition post-pandemic, many things remain in flux. Returning to the office? RTO put on hold? Already in the office but having trouble staying on task and remaining motivated? Not sure how to handle meetings—how many is too many?...
