by Angela Betasso | Jul 12, 2020 | Prime Time
Most sales leaders and successful salespeople have a high level of conscientiousness, are achievement-oriented, and curious. They are probably most inspired when connecting with others, creating a sense of purpose, learning, and a feeling of accomplishment. It’s no...
by Angela Betasso | Jun 28, 2020 | Prime Time
In thinking about the economic rebound, what type of local businesses to target and what consumer demographic will play outsized roles in it, Baby Boomers, and Gen Xers quickly come to mind. Why? Discretionary monies and the two group’s historic impact on the economy...
by Angela Betasso | Jun 12, 2020 | Prime Time
Nowadays, I am observing a lot of companies conducting virtual sales training. I imagine much of it is good and may help develop an account executive’s level of professionalism. I’m less certain, however, that it improves actual closing ratios and revenue demand...
by Angela Betasso | Apr 26, 2020 | Coronavirus Crisis, Prime Time
In 2008, I was a General Sales Manager at a large market broadcast affiliate. And I distinctly remember feeling the weight of my world—a local station and our digital platforms—heavy across my shoulders. As with many other companies during that difficult time, we...
by Angela Betasso | Mar 30, 2020 | Coronavirus Crisis, Prime Time
By Angela Betasso, President, and Jim Stoos, Senior Marketing Consultant. We don’t believe anyone could have foreseen what is happening now, when putting together 2020 budgets and plans last year. And yet, as unpredictable as it is right now, there are a few things...
