by Angela Betasso | Jun 11, 2023 | Prime Time
The Idea: The pandemic, and now the talent wars, have shifted work attire and expectations, resulting in more relaxed workwear. Yet the concept and research around the importance of first impressions remains true—and as outside B2B sellers, we must immediately...
by Angela Betasso | May 10, 2023 | Prime Time
What: CX, or Customer Experience, is the sum of all the interactions between an advertiser and you, from the moment of initial engagement to the final purchase and beyond. Remember it includes perceptions, expectations, emotions, and behaviors. Why We Care: What do...
by Billie Adkins | Apr 24, 2023 | Prime Time
What would you say is the best predictor of sales stardom… Drive Confidence Resilience Empathy Optimism Research shows the answer is #5. Knowing there’s a lot of rejection in sales, it makes sense that having an optimistic outlook is crucial to sales success. An...
by John Hillary | Mar 22, 2023 | Prime Time
A confused buyer buys nothing. As leaders, we must constantly be on the lookout for confusing messages, complicated positioning and the like—this is especially true in the digital sales space, despite most of us selling many digital solutions for the last 20 years....
by Phil Bernstein | Mar 2, 2023 | Prime Time
It was the end of an extended chase. In early 2021, a longtime client underwent a management change and the new marketing director canceled everything with us. For nearly 2 years I’d been trying to build a relationship with the new guy. Phone calls, emails, a meeting...
