by Billie Adkins | Dec 1, 2021 | Prime Time
As we continue in this period of transition post-pandemic, many things remain in flux. Returning to the office? RTO put on hold? Already in the office but having trouble staying on task and remaining motivated? Not sure how to handle meetings—how many is too many?...
by John Hillary | Nov 17, 2021 | Prime Time
It’s not always easy to get the answers we want during our diagnosis call. Whether the client doesn’t feel comfortable initially, we didn’t ask the question properly, or they simply haven’t thought about their business thoroughly enough, we sometimes hit a roadblock...
by Phil Bernstein | Nov 11, 2021 | Prime Time
In 2019, after nine years as a JDA Senior Marketing Consultant, I rejoined iHeartMedia in a Senior Account Executive role. This meant using “prospecting muscles” for myself, not as a coach. Seeking out new business, cold calling, convincing busy customers to meet with...
by Phil Bernstein | Nov 3, 2021 | Prime Time
Have you noticed an increase of “Congratulate Ellen on her new job” announcements on LinkedIn? It’s not your imagination. It’s The Great Resignation. A year of COVID trauma, combined with a booming job market, has caused millions to re-examine their career...
by John Hillary | Oct 26, 2021 | Prime Time
Singular Focus. It’s a concept we discuss with advertisers who want to “laundry list” everything they offer in their creative, resulting in a less effective overall message. Well, advertisers aren’t the only ones who can benefit from the concept of singular focus!...