by Jim Doyle | Dec 17, 2018 | Prime Time
Will 50% of AE jobs be gone in 5 years? That was the basis of an article last month on Mediapost.com. And, as you can imagine, more than a few AE’s and leaders asked my opinion of that article!! While the article makes some good points, I’m convinced that, for the...
by Jim Doyle | Dec 3, 2018 | Prime Time
Your station probably has only 25-30 accounts that meet two criteria: #1 – Their spending puts them in the top 20% of all your LOCAL accounts #2 –...
by Jim Doyle | Nov 19, 2018 | Prime Time
Most of us have just about finished the arduous task of submitting our revenue plan (or revenue guess) for 2019. Now what? I think that the next few weeks are critical to really set the stage for how you’ll make the number you submitted. I found a great quote this...
by Jim Doyle | Nov 5, 2018 | Prime Time
I love the Red Sox. It’s one of my few sport passions. So, obviously, this season and the World Series were pretty exciting for me. In one of the post-game interviews, a Red Sox player quoted his manager, Alex Cora: “He tells us all the time. Just win the next...
by Jim Doyle | Oct 22, 2018 | Prime Time
In our last post, “Be afraid, be very afraid,” I wrote about my fears for the next 12-18 months in the car business. I suggested specific steps to make sure the decline in sales and traditional media spending has minimal impact on your billing. Today’s article...
by Jim Doyle | Oct 8, 2018 | Prime Time
I lived in Rochester, New York, when Kodak, the company that actually invented digital photography, failed to embrace it. That single mistake doomed them. Today, business strategists refer to critical decisions as “KODAK moments”—times when a decision, or more...
