by Tom Ray | Jul 21, 2021 | Prime Time
I love our business. I’ve dedicated my career to helping local advertisers earn better results. So it bothers me when I see sellers make easily avoidable mistakes that can kill a campaign. Here are 2 classics I encountered recently. Mistake #1: Lack of Focus. A...
by Tom Ray | Nov 22, 2020 | Prime Time
Obsession by Calvin Klein—hands down. While at home working, I received an invitation from one of our partner stations to join a Zoom presentation for a new advertiser. It was a big prospect, and the presentation was in 90 minutes. The invite was unexpected, and I was...
