by Angela Betasso | May 28, 2020 | Prime Time
For the last 10-11 weeks, we’ve been urging Empathy as the proper approach in discussions with advertisers and prospects. And over the last 5-6 weeks, we added the additional layer of Pivoting. Pivoting with advertisers—bringing real-world solutions and examples to...
by Angela Betasso | May 17, 2020 | Coronavirus Crisis, Local marketing, Prime Time
Dear Local Media Director, We’ve been talking about Phase 2 for a bit now, pivoting priority. And I’ve seen you do good work adjusting and customizing the Local marketing plans for your clients and brands. Your ability to shift quickly, pinpoint where the action is,...
by Angela Betasso | May 3, 2020 | Coronavirus Crisis, Prime Time
Angela Betasso, President, and Billie Adkins, Senior Marketing Consultant. Co-workers sitting at established home-work stations. Same information relayed in morning virtual meetings replayed again in the afternoon ones—hardly repackaged and not much new. Another day,...
by Jim Doyle | Apr 17, 2020 | Coronavirus Crisis, Prime Time
I don’t know about you, but this coronavirus crisis has lost its novelty for me. This is the longest time I’ve not been on an airplane in 30 years. And, as much as I’d like to be heading somewhere next week—a goal my wife would also approve of—I think it’s unlikely...