by Angela Betasso | Jun 11, 2023 | Prime Time
The Idea: The pandemic, and now the talent wars, have shifted work attire and expectations, resulting in more relaxed workwear. Yet the concept and research around the importance of first impressions remains true—and as outside B2B sellers, we must immediately...
by Angela Betasso | May 10, 2023 | Prime Time
What: CX, or Customer Experience, is the sum of all the interactions between an advertiser and you, from the moment of initial engagement to the final purchase and beyond. Remember it includes perceptions, expectations, emotions, and behaviors. Why We Care: What do...
by Billie Adkins | Apr 24, 2023 | Prime Time
What would you say is the best predictor of sales stardom… Drive Confidence Resilience Empathy Optimism Research shows the answer is #5. Knowing there’s a lot of rejection in sales, it makes sense that having an optimistic outlook is crucial to sales success. An...
by Perry Kapiloff | Apr 10, 2023 | Prime Time
Next time a persistent telemarketer gets you on the phone, instead of feeling annoyed … start a conversation. You could be talking to your next star seller. I recently worked with a new seller, “Bob,” who had started only 6 weeks earlier. He knew absolutely...
by Tom Ray | Mar 27, 2023 | Prime Time
How persuasive is speed when a consumer is deciding where to make a purchase? Turns out… very… Jay Baer, one of my favorite marketing gurus, conducted a study on Consumer Patience, and the results revealed this not-so-surprising statistic: “64% of customers say speed...
