by Angela Betasso | Aug 9, 2020 | Prime Time
No decision making authority, but all the accountability. Let’s all take a little truth serum: as a senior executive, have you or your company created an environment where your operators and/or team leaders would agree with the headline above? If yes, whether you got...
by Angela Betasso | Jul 25, 2020 | Prime Time
What’s your favorite question? Do you have a ‘go to’ list of 2-3 questions for various scenarios? I’ve been thinking a bunch about asking questions lately. Questions that get to the heart of a matter. After all, it’s business review season, assessment season, budget...
by Angela Betasso | Jul 12, 2020 | Prime Time
Most sales leaders and successful salespeople have a high level of conscientiousness, are achievement-oriented, and curious. They are probably most inspired when connecting with others, creating a sense of purpose, learning, and a feeling of accomplishment. It’s no...
by Angela Betasso | Jun 28, 2020 | Prime Time
In thinking about the economic rebound, what type of local businesses to target and what consumer demographic will play outsized roles in it, Baby Boomers, and Gen Xers quickly come to mind. Why? Discretionary monies and the two group’s historic impact on the economy...
by Angela Betasso | Jun 12, 2020 | Prime Time
Nowadays, I am observing a lot of companies conducting virtual sales training. I imagine much of it is good and may help develop an account executive’s level of professionalism. I’m less certain, however, that it improves actual closing ratios and revenue demand...
by Angela Betasso | May 28, 2020 | Prime Time
For the last 10-11 weeks, we’ve been urging Empathy as the proper approach in discussions with advertisers and prospects. And over the last 5-6 weeks, we added the additional layer of Pivoting. Pivoting with advertisers—bringing real-world solutions and examples to...
