Do you have a recruiting budget?

Do you have a recruiting budget?

As our CEO, Angela Betasso, and I were planning our January Sales Manager’s Boot Camp, she made a great suggestion. Why don’t we start with the major issues impacting sales leaders and plan our agenda around those? So, that’s what we did. Making the list was pretty...
Are we losing business through stupid mistakes?

Are we losing business through stupid mistakes?

It’s called a service breakdown. That’s when some piece of the customer experience gets screwed up and the result is an unhappy customer and the possibility of someone no longer doing business with you. I’ve encountered a few of these recently and they remind me how...
An OTT Reality Check

An OTT Reality Check

There’s little debate that OTT will be a big part of our business going forward. As money follows eyeballs, having those solutions will likely be one of the keys to the long-term future of our business. We are the video experts, after all, and OTT is the perfect...

Your Answer To This Question Is Critical

Here’s the scene. It happens hundreds of times each week in your market. And, in every market. An account executive meets a client for the first time. Early in the meeting, often in the first minute or so, the client asks a really common question: “What have you got...

Are we having fun yet?

At 26, I was a baby sales manager. I knew most of my sales staff before I joined the station because they had all been to training sessions I had conducted. So, they thought I’d be fun to work for. At first, I was anything but fun. I was the guy waiting by the door...