by Angela Betasso | Jun 12, 2020 | Prime Time
Nowadays, I am observing a lot of companies conducting virtual sales training. I imagine much of it is good and may help develop an account executive’s level of professionalism. I’m less certain, however, that it improves actual closing ratios and revenue demand...
by Angela Betasso | May 28, 2020 | Prime Time
For the last 10-11 weeks, we’ve been urging Empathy as the proper approach in discussions with advertisers and prospects. And over the last 5-6 weeks, we added the additional layer of Pivoting. Pivoting with advertisers—bringing real-world solutions and examples to...
by Angela Betasso | May 17, 2020 | Coronavirus Crisis, Local marketing, Prime Time
Dear Local Media Director, We’ve been talking about Phase 2 for a bit now, pivoting priority. And I’ve seen you do good work adjusting and customizing the Local marketing plans for your clients and brands. Your ability to shift quickly, pinpoint where the action is,...
by Angela Betasso | May 3, 2020 | Coronavirus Crisis, Prime Time
Angela Betasso, President, and Billie Adkins, Senior Marketing Consultant. Co-workers sitting at established home-work stations. Same information relayed in morning virtual meetings replayed again in the afternoon ones—hardly repackaged and not much new. Another day,...
by Angela Betasso | Apr 26, 2020 | Coronavirus Crisis, Prime Time
In 2008, I was a General Sales Manager at a large market broadcast affiliate. And I distinctly remember feeling the weight of my world—a local station and our digital platforms—heavy across my shoulders. As with many other companies during that difficult time, we...
