by Angela Betasso | Jun 11, 2023 | Prime Time
The Idea: The pandemic, and now the talent wars, have shifted work attire and expectations, resulting in more relaxed workwear. Yet the concept and research around the importance of first impressions remains true—and as outside B2B sellers, we must immediately...
by Angela Betasso | May 10, 2023 | Prime Time
What: CX, or Customer Experience, is the sum of all the interactions between an advertiser and you, from the moment of initial engagement to the final purchase and beyond. Remember it includes perceptions, expectations, emotions, and behaviors. Why We Care: What do...
by Angela Betasso | Feb 8, 2023 | Prime Time
I believe front-line leaders are key to a station’s productivity, culture, and success … and their role’s value cannot be overstated. LSMs and DSMs, our own front-line managers, are the ones who ‘make it happen’—communicating between upper management and...
by Angela Betasso | Jul 26, 2022 | Prime Time
In the midst of rising inflation and gas prices, global unrest, and continuing supply chain issues, it can be difficult as leaders to remain steady, motivated, and keep our teams focused on the mission. So, how might you stay “calm in the pocket,” and keep your...
by Angela Betasso | Jul 11, 2022 | Prime Time
What’s the biggest predictor of success? If you said past success you’re on the right track. Past behavior is the best predictor of future behavior. With that in mind, coupled with a need for good sellers—targeting second-career and/or younger boomers for open sales...
