The “Why” Behind our Hummingbird Logo

2020 was a year of transformation for many businesses and ours was no different.  Capitalizing on our own leadership change, we took the opportunity to revisit our name, reassess our north star, and align more boldly to our company’s personality and value.

“JDA.media” highlights our expertise in the ever-changing media landscape.  And our fresh new JDA.media logo is punctuated by a memorable Hummingbird we’ve affectionately christened as “Max.”

Hummingbirds, such as Max, share important characteristics with our staff as well as the company’s overarching tone and purpose. These sun-drenched avian species are truly remarkable, fast, agile, laser-focused, and unusually productive in their environment. Speed is among their greatest strengths, in addition to vision.

They are also known for unparalleled perseverance; a creature that’s light as air, with boundless strength, an immense heart, and speed to rival the Space Shuttle.  Hummingbirds are bold, seamlessly moving backward and forward, even upside down. They instantaneously change direction with gravity-defying endurance and can stay suspended in the air for up to an hour at a time, which requires an extraordinary skill set uncommon among peers.

JDA.media shares a lot in common with Max … a collective strength, extremely productive for our size, the capacity to shift gears quickly, and strong mental acuity. These are the reasons we chose the mighty Hummingbird as our icon.

Margie Chilson is a Senior Marketing Consultant for JDA.media.

Her vast experience includes nearly three decades in broadcast television and digital sales marketing, working in and with multiple markets and affiliations including Dallas-Fort Worth at WFAA, Denver at KUSA-KTVD, KMGH, KWGN, and as a team manager at Millennium Television Sales.

Margie’s years as a local seller were award-winning and inspiration for her jump to JDA.media. She exceeded new business and digital goals on a consistent basis at Belo Corp., Scripps, Tribune, and TEGNA Inc. stations. A true innovator, Margie pioneered job-sharing positions in Dallas and Denver, balancing hectic work schedules and family, paving the way for working parents with careers in media sales.

Margie is well known and respected for her diligence, drive, and new business results. Due to her years in the business as an account executive and sales leader, she knows the station environment well and can easily relate to local sellers as well as the most senior managers.

An alum of Oklahoma State University who graduated with Honors in Journalism Advertising, Margie boasts an outstanding track record of helping business owners strategically grow their revenue through broadcast, streaming and digital solutions.

Margie and her husband Tim have been married for 23 years. The couple and their two children live in Littleton, CO, a suburb of Denver. Their son, Ryan, attends the University of Colorado Boulder, and their daughter, Mary, is in high school.  In their spare time, the Chilsons enjoy travel, hiking in the picturesque Rocky Mountains, cooking, watching movies, and cheering on their kids in various sporting events.