by Phil Bernstein | Nov 11, 2021 | Prime Time
In 2019, after nine years as a JDA Senior Marketing Consultant, I rejoined iHeartMedia in a Senior Account Executive role. This meant using “prospecting muscles” for myself, not as a coach. Seeking out new business, cold calling, convincing busy customers to meet with...
by Phil Bernstein | Jul 14, 2021 | Prime Time
When your sellers cold call a prospect and get voice mail, do they leave a message? Many sellers don’t, because… “Nobody listens to voice mail anymore.” “I’m no good at leaving messages.” “They never call back, so why bother?” I always leave a message. It doesn’t cost...
by Billie Adkins | Jun 7, 2021 | Prime Time
Prospecting new business is paramount to the success of stations, and it’s the job of leadership to ensure the team doesn’t let it get pushed aside and forgotten. But finding new ways to motivate and challenge your team to be excited about doing it can be an art form....