Is your sales manager good enough?

I’ve just gotten off another conference call where the subject was Ford’s CPP’s and budget declines. Proof, yet again, that our transactional business isn’t going to take us to the promised land. Every broadcast group I know is focused on getting better, and one of...

Winning the new business battle

  Our first quarter challenges with national show us, once again, how important it is for our teams to become way, way better at new business development. And just improving a little isn’t going to cut it. We have to get a whole lot better. With that in mind,...

You can’t motivate them, so what now?

  “Great companies don’t hire skilled people and motivate them, they hire already motivated people and inspire them.” -Simon Sinek, Start with Why: How Great Leaders Inspire Everyone to Take Action I am in my 26th year of working with TV sales staffs, plus...

2017! You CAN make a difference

Sure… 2017 is going to be a challenging year.  No one who reads this will disagree with that. And yes, there are lots of factors that are beyond our control. But leaders focus on the things they can control, and there are things that you can do to make a...